Steven Briggs, Technology Content Expert @ Article-Writing.co
March 14, 2018
Getting a tech startup off the ground takes a herculean effort. But once you’re up and running, don’t forget to let people know that your company exists. That’s where blog posting comes into play. As just about any marketing expert will tell you, blogging is one of the best ways to develop an audience online. 65% of marketers said they were planning to increase their use of blogging in 2017.
Blogging gives you an opportunity to write about the stories and developments your users care about most. If you want people to start using your technology, you need to tell people why they should be interested in the first place. Here are just some of the ways you can create compelling blog posts for your tech startup.
Making Your Technology Personal, Not Technical
Innovative technology can be extremely intimidating for some consumers. If someone downloads your app or picks up one of your gadgets and they don’t know how to use it, there’s good chance the person will feel frustrated and walk away for good. Now, you might think that putting the user manual online or adding a user-assist features to your app will take care of this problem, but most people have trouble digesting complex, technical information. Send them a specifications sheet and they’ll run in the opposite direction.
Blogging is a great way to make your users feel welcome. Technology can be scary, and writing an easy-to-read, approachable blog post helps people that aren’t well versed in technology get a sense of what your product or service can achieve. Instead of listing the important features of your tech, translate those features into real-life, tangible benefits that your users can relate to. This means putting all that tech knowledge aside and putting yourself in the shoes of actual consumers. As this Mashable piece illustrates, one woman’s life was turned upside down by this innovative piece of listening technology. These are the kinds of stories your users want to hear.
Reaching Out to Real Users
If your already have a few satisfied users, you can use them to your advantage by asking them about their experiences with your technology. The owner of a tech company can talk for hours about how awesome their products are, but no one is going to listen unless the information is coming from someone that feels relatable.
Talk to your users and ask them to answer a few questions about your technology. How often do they use it? How has their life changed since they started using your technology?
You can then turn their experiences into friendly blog posts that showcase how your technology can have a real-world impact.
As marketing guru Ann Handley states, “Good content isn’t about good storytelling. It’s about telling a true story well.”
Talking to People, Not at Them
If you think blogging is about blasting out salesy ads and promotions, you’re wrong. Some businesses like to think of their blog posts as free advertising, but they should be about anything but. No one is going to read your blogs if they feel like they’re always trying to sell people something they didn’t ask for. Instead, your blogs should be entertaining and full of practical information that’s easy to understand.
Your main goal should be to build an audience online that appreciates what you have to say, not selling as many products as possible. This will get people excited about your company in a way that feels organic and enthralling.
Staying on Top of Industry Trends
Regardless of what industry you call home, things are bound to change quickly. Technology is shaking up just about every industry under the sun, from real estate to insurance, sports betting to HVAC. Staying on top of industry trends is important from a business perspective, so why not repurpose all that information into some captivating blog posts? This shows your users that you are knowledgeable and informed when it comes to how your industry works and how it’s changing for the better. Before you know it, people will be visiting your blog to get the latest info.
Need Writing Help?
If writing expertly-crafted blog posts isn’t your thing, you can always hire a professional content writing service like Article-Writing.co. We’ll take care of the words, so you can get back to growing your tech startup.