HOW TO START A TECH BLOG
How To Write Compelling Blog Posts For Your Tech Startup
Making Your Technology Personal, Not Technical
Innovative technology can be extremely intimidating for some consumers. If someone downloads your app or picks up one of your gadgets and they don’t know how to use it, there’s good chance the person will feel frustrated and walk away for good. Now, you might think that putting the user manual online or adding a user-assist features to your app will take care of this problem, but most people have trouble digesting complex, technical information. Send them a specifications sheet and they’ll run in the opposite direction.
Blogging is a great way to make your users feel welcome. Technology can be scary, and writing an easy-to-read, approachable blog post helps people that aren’t well versed in technology get a sense of what your product or service can achieve. Instead of listing the important features of your tech, translate those features into real-life, tangible benefits that your users can relate to. This means putting all that tech knowledge aside and putting yourself in the shoes of actual consumers. As this Mashable piece illustrates, one woman’s life was turned upside down by this innovative piece of listening technology. These are the kinds of stories your users want to hear.
Reaching Out to Real Users
If your already have a few satisfied users, you can use them to your advantage by asking them about their experiences with your technology. The owner of a tech company can talk for hours about how awesome their products are, but no one is going to listen unless the information is coming from someone that feels relatable.
Talk to your users and ask them to answer a few questions about your technology. How often do they use it? How has their life changed since they started using your technology?
You can then turn their experiences into friendly blog posts that showcase how your technology can have a real-world impact.
Talking to People, Not at Them
If you think blogging is about blasting out salesy ads and promotions, you’re wrong. Some businesses like to think of their blog posts as free advertising, but they should be about anything but. No one is going to read your blogs if they feel like they’re always trying to sell people something they didn’t ask for. Instead, your blogs should be entertaining and full of practical information that’s easy to understand.
Your main goal should be to build an audience online that appreciates what you have to say, not selling as many products as possible. This will get people excited about your company in a way that feels organic and enthralling.
Staying on Top of Industry Trends
Regardless of what industry you call home, things are bound to change quickly. Technology is shaking up just about every industry under the sun, from real estate to insurance, sports betting to HVAC. Staying on top of industry trends is important from a business perspective, so why not repurpose all that information into some captivating blog posts? This shows your users that you are knowledgeable and informed when it comes to how your industry works and how it’s changing for the better. Before you know it, people will be visiting your blog to get the latest info. If you want added help here, considering recruiting some of our blog writers to help.
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The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.