Steven Briggs, Technology Content Expert @ Article-Writing.co
March 14, 2018
Things happen fast in the wonderful world of technology, and your startup is no exception. When you’re trying to sell complex, technologically sophisticated products and services, things can change on a dime. So, what does that mean for your business? It means you need to have a consistent, reliable way of staying touch with your users, so they’re always in the know. That’s why creating an email newsletter can be so crucial when it comes to keeping your existing users satisfied. You can send out concise, relevant information directly to your user base. In case you didn’t know, 59% of B2B marketers say email is their most effective channel for generating revenue.
Let’s dive into all the ways this can help your tech startup grow.
Keeping Up with the Latest Changes
As a developer or engineer, you know how important it is to have the latest information when you’re talking about a certain product. The industry is always changing with new regulations and updates for apps, search algorithms and everything in between. Regardless of what you’re selling, your users will feel frustrated or overlooked if they’re not privy to some of these changes.
Maybe you need to change your user agreement and you need to give your customers a quick head’s up. Just send out a quick email newsletter letting them know how the company’s policies have changed and what that means for your customers.
Unlike a simple lamp or a new mattress, your technology needs to be online and available to your users 24/7. They might depend on your SaaS to hail a cab, make dinner reservations, or to file their taxes. Whatever the case may be, you need to be proactive when you make changes to your product by keeping your users informed every step of the way.
If you think that your users won’t even bother opening one of your emails, guess again! The technology industry has some of the highest email open and click-through rates, according to Smart Insights.
Building Your Authority as an Industry Player
As you know, technology is anything but set in stone. New trends and legislation aimed at restricting certain kinds of technology is always working its way through the pipes. If any of this information relates to your business, you need to share it with your users. Even if you’re not sure whether your users will find this information useful, you can present in a way that’s both compelling and engaging for them to read. If nothing else, it shows your audience that you have your finger on the pulse on the latest industry trends, which means you’re a capable, knowledgeable company that deserves their business.
It’s not just about copying and pasting the same industry information into the body of an automated email. It’s about sending out personalized, unique insights on what’s happening in your industry.
As marketing guru David Newman states, “Email has an ability many channels don’t: creating valuable, personal touches – at scale.”
Mitigating User Fallout
So, you’ve learned quite a bit about all the fun and interesting ways you can use an email newsletter to engage your target audience. But what about when something goes terribly wrong with your startup? Maybe your web host crashes, bringing your SaaS to a standstill. Or maybe someone hacked into your user database and they’re stealing all kinds of important, personal information.
These are very real concerns for most tech startups, and yet, many of them aren’t sure what to do when things take a turn for the worst. That’s where email marketing comes into play. If you need to send your users a message quickly regarding the availability of your products and services, a mass email is one of the fastest options. If some of your user’s payment information has been stolen, you’ll need to issue an apology to your users, encouraging them to check their bank account, and contact their financial institution.
Whatever the disaster of the day might be, you owe it to your users to get in touch with them right away if anything goes wrong with the products and services you provide.
Email marketing is simply one of the most cost-effective marketing tools around, with an ROI rate of 4400%. Stay connected with your target audience and setup an email newsletter today. If you don’t have the time or patience to put together an email newsletter, contact the marketing professionals at Article-Writing.co for a free consultation!
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