Picture this scenario: You’ve enlisted the help of expert in article content writing, crafted some engaging and exciting blog posts, and now you’re ready to share this great content with your target audience. The only problem? As soon as these offerings hit the web, you find out that some shady site has outright stolen this content and claimed it as its own. While this definitely isn’t an ideal situation, with the right understanding of your plagiarism rights, as well as the ability to act quickly and decisively when the time comes, you can put an end to this issue before it snowballs into a serious content marketing problem for your brand.
Is Stolen Content Really a Problem?
Of course, it’s fair to take a step back and wonder if plagiarism and other forms of content theft is really a problem. According to Jonathan Bailey of Plagiarism Today, there’s no denying that the potential for theft continues to grow – especially as web article content writing services and other content programs become more and more prevalent.
Essentially, the allure of a quick jolt in search engine optimization (SEO) prospects leads plenty of digital outlets to incorporate this decidedly “black hat” approach into their online operations and eschew unique content. Unfortunately, without marketing experts and brands like your own keeping a constant eye out for these offenders, it’s all too easy for stolen content to slip through the cracks.
Keeping a Keen Eye out for Plagiarism
So what can you do to remove this threat from your digital marketing future? As Business 2 Community’s Helen Nesterenko points out, it all starts with simply searching out key terms found within your content. Often, if someone has stolen your commissioned content word for word, then chances are this copycat version will show up on the same ranking pages as your original offering.
If you’re interested in digging a little deeper, free services like Copyscape help scour the web for any traces of plagiarism – as will the WordPress Plugins “Plagiarism” and “Proofread Bot.” In some cases, delving into the world of paid duplicate content detectors can add a little extra peace of mind to the picture.
Regaining Control of the Situation
Should the time ever come that you have to fight to reclaim your stolen content, the Content Marketing Institute’s Andy Crestodina notes that your response can come in a variety of forms. To start, simply try and reach out to the offender in question. While it might be unlikely that you ever reach one of these notoriously slippery outlets, it doesn’t hurt to fire off an email or a phone call and kindly ask for the post to be taken down.
Should this approach not work, it’s time to bring out the big guns and fire off a “cease and desist” letter. Additionally, reaching out to your local Chamber of Commerce, as well as Google and the rest of the search engine leaders, can help get the ball rolling in terms of an official industry response. Finally, if nothing else works, connect with your trusted content expert and legal team; this way, you can gather all of the documentation and paperwork needed to initiate a legal case that aims for the restoration of any damages incurred during this event.
Hopefully you’ll never have to put what you’ve learned here to use. However, should the day come that you encounter a site that’s blatantly stolen the content crafted by your trusted web article content writing services, at least now you’ll have a strong and effective response ready and waiting that turns this unfortunate event into a manageable situation.
The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.