DISCLAIMER: At Article-Writing, we strongly believe in celebrating victories.
Not long ago we sat down and asked ourselves what is thought leadership marketing and how can we use it to our advantage? We then initiated a strategic plan to position our company as a leading example in our industry for developing high-quality content that brings our clients results. And so far, our strategies are working!
Of course, this plan wouldn’t be nearly as successful as it currently is without our talented team members who are making things happen by executing these strategies. By offering quality content at a speed unlike any other agency, we’re helping our clients make an impact through their digital platforms. On top of this, we’re also marketing ourselves to attract new clients who want to position themselves as thought leaders or build credibility for their business with content marketing. We’re watching our business grow thanks to the combined forces of our sales team, content strategists, and content creators who are drawing in our clients and earning more conversions than ever before. These layers of our company intertwine impeccably, helping us run a smooth sailing ship. Our team has been committed to developing the best, personalized content strategies for our new and loyal clients who want to amplify their consumer impact.
Fortunately, our hard work and sales efforts are paying off. Recently, Article-Writing.co earned a massive influx of sales leads and new client meetings—and they keep coming in.
Running a business takes a lot of planning, evaluating, preparation, and crossing your fingers, hoping your initiatives a) are operationally sound for your employees and b) draw your clientele to trust your services. So I admit there’s a great sigh of relief that the time and commitment we’ve invested have been worth it.
When you ask yourself what is thought leadership marketing after seeing the content we’re sharing through social media, guest posts, and on our website, you’ll be more prone to click the links we offer. This is a huge key to our plan. The content we’re publishing on our various platforms are starting a conversation about thought leadership and content marketing and driving people to click on the links we provide, explore our website, and call us.
With our monthly sales leads exceeding the 200 milestone, we admit there’s something clearly working here that’s worth sharing. Since we’re selling the services that we’re actually using to enhance our platform and drive more sales, why not share what exactly is so effective about these methods?
That’s why we’ll be publishing a series for the next while to show you what is thought leadership marketing and how we’re successfully selling our company’s services. Each blog installment will cover one of the items on our list of sales-boosting strategies:
1. Our Product: The Thought Leadership Package and Content Marketing Services
Learn how we’ve been developing and executing a product and services that we guarantee will benefit our clients’ business platforms. We have been continuously boosting our client reputations as leaders in their fields through their personalized content strategies planned by our experts. We’ll even show you that we’ve been walking the talk with our own Article-Writing TLP campaign and its immediate effects on our audience expansion and sales.
2. Expanding Our Reach With Guest Posts and Media Partnerships
Guest posts play an essential role in expanding audiences and gaining more credibility as a business. Better yet, they will optimize your backlink profile for better SEO ranking. We’ll share how getting published on reputable third-party resources and partnering with media outlets has helped us amplify our TLP promotions in an organic way that our clients value.
3. Cold Outreach
Strategic cold outreach to valued members of our target market has been one of the main reasons we’re attracting so many new clients. Our sales team has been building connections with potential clientele over multiple platforms to begin a conversation about our Thought Leadership Package and other content services. In this chapter, we’ll share how we’ve modernized the cold outreach process by being open to discussion, considerate of our clients’ needs, and offering custom Article-Writing solutions that work best for them.
4. Boosting SEO Ranking
As a digital content marketing organization, we can not emphasize the importance of SEO ranking enough. We’ll share with you exactly what we’re doing to improve our own ranking to be easier to find for clients. Take some notes because there will be some valuable tips included to help you boost your own ranking!
5. Participating in Paid Traffic
Paid traffic guides organic traffic seeking our services, like “content marketing for small businesses” or “article writing for international companies,” etc., to our website. People looking for what we offer can access us right away, so they don’t need to waste valuable time scrolling through businesses that don’t provide the same results as we do.
Sharing What Is Thought Leadership and the Power of Content Marketing
Over the next while, you can stay tuned for each new installment in our article series that gives you a peek behind the curtain about our successful business methods. Learn why clients are drawn to our services and how we’re successfully providing the results guaranteed by the Article-Writing Thought Leadership Package and our other content marketing services to create credible industry experts with access to more opportunities.
Want to Learn What Is Thought Leadership and the Benefits of Content Marketing First-Hand?
We’re anticipating our sales leads will keep climbing as we continue practicing our successful business initiatives at this fantastic pace. If you’re curious about our services and how we execute our services of boosting client reputations to position them as the top 1% in their fields, let’s talk about it!
Our team of content strategists and creators is standing by to help you share your voice and build your legacy as a thought leader. Don’t hesitate to book a call for a quick chat.
The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.