Get More Site Traffic
63% of marketers say generating traffic and leads is their top challenge. But when it comes to getting more site traffic, many business owners and blog publishers will make the mistake of focusing too much on a short-term spike in blog traffic. A strong advertising campaign might bring in a lot of traffic right away, but in order to be a success, your blog also needs to bring in a large amount of return visitors. This means that people find some value in your blog and felt the urge to come back for more content. But if all your traffic is coming from new visitors, people probably are probably underwhelmed by your blog posts. Learn more about what a successful blog is supposed to look like, so you can boost blog traffic.
Why So Many Blogs Fail
On average, B2B marketers allocate 28% of their total marketing budget to content marketing. Many new blog owners will start by promoting their blog content as much as possible using social media, paid advertisements and PPC campaigns. While this usually ensures that a lot of new visitors will land on the blog, it doesn’t guarantee that these new visitors will like the content they find there. When measuring your blog traffic, you might notice a huge spike in new visitors, but the real test of success is seeing how many of these new visitors return for more content in the future.
Existing Audience VS. New Visitors
Take a look at your blog website metrics and see how many of your visitors are new visitors and how many are existing audience members that have visited your blog in the past. If the majority of your visitors are new, it means that your blog content isn’t making a strong impression on your readers.
What Does Success Look Like?
55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like. Your goal should be to have a healthy mix of new and returning visitors. Having a lot of new visitors is a sign that your promotional efforts are working as they should be, while having a lot of return viewers means that people are enjoying your blog content and keep coming back for more.
Tracking Traffic Sources
To better understand how and why people are landing on your blog, you can track the sources of your incoming traffic using your web analytics program. You can break your traffic sources into three different categories, including:
- Direct Visitors
This shows you how many people type your URL into the web browser bar. If people are doing this, it usually means they’ve already visited your blog and they are coming back for more content.
- Referral Visitors
This shows you many people found your blog by clicking on a link on another website, blog or social media. A strong social media campaign or backlink strategy will lead to more referral visitors.
- Search Visitors
This shows you how many people found your blog by searching on Google. A strong SEO campaign will lead to more search visitors.
Tracking your traffic sources gives you more insight into how people are finding your blog online. Make sure that you’re looking at a range of metrics when tracking your blog traffic, so you can determine the strength of your content and your promotional efforts.