• Social Media Tools


Top Social Media Tools Every Entrepreneur and Marketer Should Know

Matthew Burley, Copywriter @Article-Writing.co

Posted On: November 21, 2018

Regardless of the job, it is important to have the right tools to get it done. For example, imagine trying to dig a hole with a hammer; it wouldn’t work. Coincidentally, this rule applies to social media as well. Anyone who is working with social media, especially entrepreneurs and marketers, should have a digital utility belt filled with social media tools. These social media tools can potentially help them in a number of situations. These include growing their following, gathering data and understanding content analytics. However, before you can start doing these things, you’ll have to fill up your own digital utility belt with the top social media tools.

Everyone should have a digital utility belt filled with social media tools.


Since its introduction on Snapchat in 2013, the “story” feature has become popular on a number of platforms such as Facebook, Instagram and of course, Snapchat. In short, a “story” is a video or photo posted by a user that is only viewable for 24 hours. Although users were weary during its inception, the “story” feature has become a fun and new way for social media users to post. However, “stories” come with little analytics, making it difficult to harvest data. On the other hand, there’s Storyheap. Thanks to Storyheap, Snapchat and Instagram users are able to obtain detailed data from their stories. Storyheap also allows users to manage all of their “story” content from the web, making it easier to manage content.


Hootsuite is an extremely valuable social media tool that every marketer and entrepreneur should be utilizing. In short, Hootsuite is a one-stop shop for social media management. This is thanks to its ability to let users pre-schedule their content and obtain valuable data from their social media profiles. In addition, far as usability goes, Hootsuite is top notch; it is easy to understand and is very user-friendly. Hootsuite offers a number of plans for every budget, including a free option.

Hootsuite is a great social media tool for scheduling content and obtaining analytics.

Talkwalker Alerts

By knowing what social media users are saying about a product or service, the business can use this information to potentially pivot into a new direction. In turn, a business can also use this information to prove that their content is successful. However, this information can be hard and time-consuming to obtain. Consequently, one can easily spend days or weeks looking through hashtags and comments without finding valuable information. Thankfully, with Talkwalker Alerts, businesses are able to monitor what users are saying about your business or service. In other words, Talkwalker Alerts picks up information from posts, hashtags, comments, and more. This social media tool is a great way to learn more about how social media users and customers feel about the business.

Whether you’re a marketing or expert or international entrepreneur, it is important to have a digital utility belt filled with social media tools. Some of the best social media tools are Storyheap, Hootsuite and Talkwalker Alerts. However, these are just a few of the potential options out there. Everyone is unique and can benefits from different tools in different ways.


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The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 


Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Article-Writing.co Thought Leadership Package? 

At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.