Tools The Competition is Using That You Need Right Now

By: David Tile| VP of Operations @
Posted On: January 14, 2016

There are new online business resources being produced every day. The truth is that utilizing tools in your business increases its value. No, not necessarily your financial value: your value to customers and clients. Utilizing article content writers is a great place to start, but what other tools are you using to boost the value of your business?


If you’re someone who likes to do things the old fashioned way or who is stuck in their old ways, remember: your business’ value isn’t only important to you, but to the potential customers you’re trying to connect with. Businesses with the right tools in place know that whatever makes their day run more smoothly also reflects onto the experience of their clients.


Always be on the lookout for potential ways to make your business more fruitful and your time more consolidated. Here are some resources to help get you started.


Hootsuite – Social Media Management


The biggest concern with social media connecting and advertising from a business perspective is how to make this process a simpler one. Instead of managing and maintaining both personal and business accounts, there are now ways to minimize this extra effort and consolidate the amount of time spent on simple tasks that could be delegated elsewhere.



No longer waste time on your social media account management when you don’t have to.


This is where Hootsuite comes in. This simple to use service allows for scheduled content posting, ROI measures and the most updated social media monitoring tools available right now. The biggest practical upside of this particular platform is that it works well for both medium sized businesses with multiple social accounts to monitor or small startups just starting their first Twitter.


Scribe – A Content Writing Service Companion



Scribe plus article content writers is your one way ticket to high quality and valuable content.


Using Scribe jointly with article content writers can give you the upper hand over your online competition in terms of lead generation and putting content on your site that speaks directly and genuinely with your chosen audience. This content marketing software allows for:

  • Discovering profitable topics and phrases for future content.

  • Overall site content analyzing and statistic readings.

  • Helping build connections based on the content currently on site.


Lead generation and connecting both with an audience and potential networking opportunities are crucial for the development and growth of a business, no matter how small. In fact, the smaller your business, the more important it is to start promoting site traffic and creating alliances in the business community. Scribe does all that and more. Your article content writers can also easily work with you based on your Scribe output.


You Need A Budget. – Easy Money Management



Manage your finances in a simple and stylish way.


As a businessperson, you’re financially savvy. Still, why do your finances on pen and paper or rely on only one program to make sure your money is truly in the green? You Need A Budget is a quick way to track the money coming in and out of your business, as well as debt management. Combine these features with a sleek and visually appealing design and it’s time to toss the pad and pencil in the garbage because this will become the only accounting tool you’ll need.


Meetup – In-Person Networking Opportunities



Start your year with easy local networking opportunities.


Your online networking talents have to be honed for absolute business success, but don’t forget the importance of real life meetings and communication. Meetup is a database of local events and networking opportunities that match you and your business’ interests, removing the soon-to-be antiquated methods of Craigslist and Facebook group communications from the table.


For those who want to make their own gathering, Meetup also offers an affordable way to notifying others and get the word out about your even or gathering.

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 


Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Thought Leadership Package? 

At, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.