These Viral Copy Tips Will Make You a Star
Writing viral stories is different than writing a blog post that’s optimized for SEO. While search engine optimization will get the attention of Google’s algorithms, you’re not trying to entice a robot. Instead, you’re trying to get the attention of people and encouraging them to share your content with their peers.
This is easier said than done, but it’s possible. Here are some viral copy tips to help your post become the next big thing your audience is buzzing about.
The biggest hurdle you’ll need to jump over is enticing readers to click on your content in the first place. That’s where your headline comes in.
Headlines need to communicate some type of emotional benefit to the reader. Make sure it describes your article clearly and distinctly, using numbers or statistics whenever possible. Effective headlines also create a sense of urgency that encourages the reader to act quickly – for example, “5 Reasons Why You Need to Change Your Facebook Privacy Settings Right Away.”
Writing about a controversial topic doesn’t mean you need to write something that is sensational or intentionally pot-stirring. A controversial post should be debatable or questionable and invite conversation. It presents an alternative viewpoint that can be backed up by credible sources or data. Challenge a common mentality or pose an opinion that might cause someone to raise an eyebrow, as long as it’s something you authentically believe.
Take a look at the trending bar on Twitter, check out websites like BuzzSumo, and scroll through Reddit. Websites like these will give you a good idea of the topics that your audience is already talking about and would love more insight or another perspective on. Try to spin your article to tie into these current events. For example, with the elections taking place right now in the United States, an effective headline could be something like, “Business Lessons You Can Learn From These Failed Political Campaigns.”
There’s a reason why cute animal videos and inspirational stories always seem to be flooding your news feed. People love content that tugs at their heartstrings and conveys emotion, so try and plug that into your writing. Tell an impactful story about how you went above and beyond for a customer, or share a powerful message that your CEO sent out. People love stories that show the underdog winning, or the human side of corporations. Play into that.
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The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.