Your business’ website is the first impression you give to customers, and you know just how important those are. Turn off a customer at first glance and they’re surely lost forever. There are many ways to get traffic going to your blog, like website content development of unique articles or social media posts, but your website is critical to your image and success. It’s a fact that humans process images they see in tenths of a second – you may not remember every detail of an image you see in an instant, but your mind has already made key judgments about how well it was perceived.
This means your website content development has to be dynamic if you want a potential consumer to stay instead of tabbing away. Capturing traffic is about snagging someone’s attention right away – and you’ll soon have the tools to do just that.
This is for anyone with a site that works with HTML5. Customers are usually captured quickly using two main methods: images and quick facts. This is based on the idea that people want their information in easy, digestible forms – a graph of business statistics that’s easy to read is better for your website content development than a long piece of copy about your last quarter.
Chart.js allows for the creation of six types of charts that can easily show off any information you want your customers to take notice of. They aren’t your father’s pie graphs either – you’ll have colorful and aesthetically pleasing info in image form in the blink of an eye.
If you want to host a website and create a dynamic layout all at the same time, Wix can be your go-to resource. Featuring free hosting options and premium features, it’s never been easier to create and design a website that can be fully functional and attractive, no matter what purpose it serves.
Probably the best feature of Wix is that it gives the option to choose your site’s genre, if you will. Selecting the site creation option for blogging gives you layouts that are suited to posts and reading unique articles, while selecting a business option offers templates that are better suited to eCommerce. This is critical – picking the wrong layout for your site based on purpose can make it hard to navigate and use.
In truth, your website content development shouldn’t be gimmicky. You can’t simply slap a big image on any WordPress theme and expect traffic to come rolling in – your website needs to be a fully realized experience. Using unique articles, a good concept and effective SEO strategies should be the first tools you use, but any plugin you install or script you run with your website should fit into a theme of cohesion. There’s no easier way to do this than with Instapage.
Instapage can help you create a dynamic and fitting landing page in as little as three minutes. You’ll also be receiving 20 plus marketing tool integration capabilities and the ability to add the style to your existing website if you use one of their supported platforms like WordPress or GoDaddy.
Sometimes your problem are isn’t your website content development, per se, but is instead the colors you’re using. Color meshing and putting up attractive hues on your site can make it look more appealing and dynamic – especially when you make them cohesive to your layout. Having a decent understanding of color theory is a great for website design, but that’s not what you signed up for as a business owner. Luckily there are resources who can help you without going back to college for a design degree.
Paletton is handy for coming up with fitting color schemes for your website. Pick a base color for your website and Paletton will pull colors that compliment it. Play with this as much or as little as you want. Take its advice or come up with crazy design schemas of your own.
The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.