SOCIAL MEDIA FOR WRITERS
The Key to an Effective Social Media Strategy for Writers
Whether you’re a writer of nonfiction—blogs, articles, technical and nonfiction writing—or an author of books and fiction, you know how important it is to be active and engaged on social media. It might seem like a headache or a chore to keep up with so much when you’d rather be spending your time working on your writing, but there are some easy ways to make your social media efforts both efficient and even fun. Here are some tips for a successful social media strategy.
Don’t Just Post—Engage!
Spreading the word about your latest articles or new book release is the primary reason you’re on social media as a writer. But in a sea of other writers promoting their own publications, you need to stand apart from the crowd. Show yourself as not just a marketer of your own work, but a curious and approachable person who’s using social media the right way—to be social. Take the time to respond to followers comments and likes whenever possible. Ask questions in your posts to start conversations. Seek out other writers in your industry or genre, and introduce yourself before connecting as friends or followers. Above all, be genuine in your responses and be willing to go the extra mile for your readers.
Take, for example, the case of John Green, prolific and adored writer of YA novels. As a vlogger with his own Youtube channel, he does unboxing videos and mentions how he’ll be signing 200,000 copies of his latest book. Now, while that’s not feasible for most writers, it’s his passion and willingness to go the extra mile that wins him such adoring fans. Consider doing 20 or 200 After all, he has more than 5 million Twitter fans, and 2 million Instagram followers, so it’s safe to say he’s doing something very right.
If all your followers see from you is nothing but your own accomplishments, they’re going to either become very bored and/or b) be turned off by your selfishness. Make sure to praise other writers, both in your industry or genre and outside of it. Encourage your followers to read the publications of these writers, and be specific about why, and what you liked about a particular work. This will show you to be more than just a self-advertising machine and will encourage more people to interact with you in return. For a healthy balance, Livehacked suggests posting about your own work only 20% of the time, while the remaining 80% should be dedicated to engaging with your audience and/or promoting the work of others.
There’s more to social media than posting, retweeting, and liking. To gain new followers and attract loyalty from those who are already in your network, try hosting giveaways or posting reader-submitted photos, or launching a hashtag campaign for your latest project.
Because writing is such a solitary endeavor that the creative writing process is often a mystery, so offer your followers a view into your world as much as is possible within your comfort level. For example, post photos of yourself on your book tour or at home at your writing desk or even during the interviews for your research. These snapshots into your writing life are sure to lure followers who are curious to see the background of how your book or articles came to light.
Use it for Research Purposes
What better way to engage an audience and be productive than to ask the very people who are already invested in your work? Crowdsource ideas from your followers on anything from your newest title or subject matter to book cover design. You’ll get real-time and authentic feedback from those who have your best interests at heart. You can also use social media as a research tool by asking for interviews or finding subject matter experts for further information to fuel your writing.
Just like your writing, social media works best when your heart is in it. People can smell it when you’re only out for self-promotion or when you’re not being authentic. Avoiding business speak and maintaining a friendly and casual tone is the best way to gain genuine partnerships and/or loyal followers online.
Brianna Barcena is a Content Specialist at TrustRadius. When she’s not in the office, she enjoys reading, watching a good historical drama, doing yoga, and going on adventures with her dog, Deeks.
Need help writing?
If creating a killer social media strategy as a writer isn’t your thing, you can always hire a professional social media writing service like Article-Writing.co. We’ll take care of creating your social content, so you can get back to writing what you love.
The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.