• Social Media Goals


Social Media Goal Setting

Matthew Burley, Copywriter @ Article-Writing.co

Posted On: November 13, 2018

It is important for a modern business to obtain a strong web presence. This can be done through a number of ways, but one of the most effective techniques is by utilizing social media. However, this can be difficult for someone who is new to the wide variety of platforms that are available. Before delving into the world of social media, it is beneficial to come up with a list of social media goals. Nevertheless, everyone has different goals for their social media accounts. However, there are a handful of general goals that you should shoot for.

Gain a Following

Certainly, a social media page is nothing if it has no following. Although it is much easier said than done, there are a number of ways that a company can gain a following on social media. The most obvious way is putting out actionable written and visual content. This will catch the eye of the reader and potentially interest them in learning more. It is also important to interact with other users. This means liking, sharing, comment, friending, and following other users and their content. First, start interacting with local users, and gradually branch out to users in your field or in different areas.

Become a Valuable Resource

One of the best social media goals that a business can set for its posts is to grow into a valuable resource for its users. A social media page can be a valuable resource in many ways: it can be a resource for information, entertainment, or inspiration. Evaluate your business and see how you can potentially provide value to your users.


Evaluate your business and see how it can potentially provide value to social media users.

Build on Brand Consistency

Above all else, it is important for a company to stay consistent. Social media is a great way to build on brand consistency. Although some may disagree, it is important for a company to practice consistent branding as it will make it easier for users to recognize. For instance, if a company were to use a different logo and structure their content differently throughout their social media pages, customers would have a hard time understanding that they are the same company. There are a number of tips and tricks a company can use to maintain brand consistency.

There are numerous tips and tricks one can use for brand consistency.

In short, it is important for a business to set a number of social media goals for its posts. Although every company is different, some general goals that all companies should be setting are gaining a following, becoming a valuable resource, and building on brand consistency. Consequently, by executing these goals, a company will have a better understanding of their audience and how they are interacting with their content. These are extremely important factors for increasing a company or brands web presence.

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The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 


Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Article-Writing.co Thought Leadership Package? 

At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.