Social Media Content Calendar
Creating a Content Calendar for Social Media
Working with social media can be stressful and time-consuming; it’s a full-time job to create and post quality content that engages users. This is made even more difficult thanks to the plethora of social media platforms that are now available to the everyday user. Although creating and posting social media content can be tiresome, there is a way to streamline the process and make it less time-consuming. This can be done by creating a social media content calendar. A social media content calendar is a great tool that every marketer and entrepreneur should have in their digital utility belt. Although it may seem intimidating, creating a social media content calendar is simple and easy.
Create a Strategy For Your Content
Before anything gets posted and scheduled, it is beneficial to come up with a strategy for your social media content. By creating a strategy, you will be able to focus on a goal and figure out the future steps needed to reach said goal. To create a content strategy, focus on aspects such as timing of content, theme, and the message you wish to portray.
Find the Perfect Platform For You
Although social media content calendars are still a relatively new idea, there are a number of platforms that offer the service. One of the most popular platforms is Hootsuite. Hootsuite allows its users to schedule content weeks or months in advance. The platform also offers in-depth content analytics and is extremely user-friendly. However, Hootsuite is not the only option; there are other social media content calendar platforms such as SEMrush, Loomly, and Monday. Each of these platforms has their own unique benefits that may suit your business more than Hootsuite.
Create a Backlog of Content
After the platform has been chosen, the final step is to create a backlog of social media content. As mentioned earlier, social media content calendars allow users to schedule posts weeks or months in advance. This means it is beneficial to create a backlog of content. Although it may seem like you are creating more work, it is much more efficient to do it this way. By creating a backlog of content, you are able to see the bigger picture of your content. You can create a consistent, meaningful brand narrative for the content. This is much more difficult to do when the content is being created and posted days apart from each other.
Although the concept is still relatively new, there is no denying the benefits of creating a social media content calendar. Although it may seem complicated, creating a social media content calendar can be done in 3 simple steps; creating a strategy, finding the perfect platform and creating a backlog of content. Once these tasks have been completed, your business will be able to efficiently schedule their social media content.