• Social Media Content Calendar


Creating a Content Calendar for Social Media

Matthew Burley, Copywriter @ Article-Writing.co

Posted On: November 23, 2018

Working with social media can be stressful and time-consuming; it’s a full-time job to create and post quality content that engages users. This is made even more difficult thanks to the plethora of social media platforms that are now available to the everyday user. Although creating and posting social media content can be tiresome, there is a way to streamline the process and make it less time-consuming. This can be done by creating a social media content calendar. A social media content calendar is a great tool that every marketer and entrepreneur should have in their digital utility belt. Although it may seem intimidating, creating a social media content calendar is simple and easy.

Creating content for social media is a full time job.

Create a Strategy For Your Content

Before anything gets posted and scheduled, it is beneficial to come up with a strategy for your social media content. By creating a strategy, you will be able to focus on a goal and figure out the future steps needed to reach said goal. To create a content strategy, focus on aspects such as timing of content, theme, and the message you wish to portray.

Find the Perfect Platform For You

Although social media content calendars are still a relatively new idea, there are a number of platforms that offer the service. One of the most popular platforms is Hootsuite. Hootsuite allows its users to schedule content weeks or months in advance. The platform also offers in-depth content analytics and is extremely user-friendly. However, Hootsuite is not the only option; there are other social media content calendar platforms such as SEMrush, Loomly, and Monday. Each of these platforms has their own unique benefits that may suit your business more than Hootsuite.

Hootesuite is a one stop shop for social media scheduling.


Create a Backlog of Content

After the platform has been chosen, the final step is to create a backlog of social media content. As mentioned earlier, social media content calendars allow users to schedule posts weeks or months in advance. This means it is beneficial to create a backlog of content. Although it may seem like you are creating more work, it is much more efficient to do it this way. By creating a backlog of content, you are able to see the bigger picture of your content. You can create a consistent, meaningful brand narrative for the content. This is much more difficult to do when the content is being created and posted days apart from each other.

Although the concept is still relatively new, there is no denying the benefits of creating a social media content calendar. Although it may seem complicated, creating a social media content calendar can be done in 3 simple steps; creating a strategy, finding the perfect platform and creating a backlog of content. Once these tasks have been completed, your business will be able to efficiently schedule their social media content.

Need help writing?

For more information about how to make a content calendar for social media, feel free to contact the social media experts at Article-Writing.co.

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 


Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Article-Writing.co Thought Leadership Package? 

At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.