• Social Media Marketing


When to Use Each Channel for Social Media

The modern business now has a number of social media channels that they can use to increase their audience and generate sales. However, none of these channels are exactly alike; they are all slightly different and offer their own unique benefits. These social media channels all have slightly different audiences as well. With all of this in mind, it is easy to see how different businesses would want to utilize different social media channels. However, before a business can do this, they need to know when to use each social media channel.

Facebook has over 1 billion users around the globe.


Of all the social media channels, Facebook is the largest, toting over 1 billion users around the globe. It gives businesses the ability to reach over two thirds of America adults. Facebook has become an extremely popular social media channel choice for businesses. This is thanks to its enormous potential reach and its multiple business features. A business may want to use Facebook when they are trying to reach a large, general audience.


Twitter is a very informative social media channel that allows its users to talk to each other or share their thoughts. These “tweets” can include words, photos, videos, and links. Twitter is a great social media channel for businesses to utilize. Studies have shown that someone who follows a brand on Twitter is 50% more likely to purchase a product than someone who doesn’t. A business may want to utilize Twitter if they are trying to reach a broad audience and increase brand recognition.

Studies show that a Twitter user is 50% more likely to purchase a product or service from a company that they follow.


Although Instagram is a little bit younger than Facebook and Twitter, it is still a great tool for businesses. Instagram is based on visual content like photos and videos. Businesses that offer demonstrable products can utilize this to create high-quality content. Despite the fact that Instagram also has a fairly wide audience, it is important to note that 59% of users in America are under 30 (between 18 and 29, to be exact). This means that any business whose core audience is the youth should be focusing on social media channels like Instagram.


In comparison to some of the other major social media channels, Snapchat is a little bit unorthodox. However, like Instagram, Snapchat is a great social media channel for reaching the youth. Approximately 66% of internet users in Canada under the age of 25 have a Snapchat account. This is quite a noticeable difference from the 13% of users between 45 and 55. Snapchat also offers a great opportunity for businesses looking to expand their social media presence. The Discover Page is a place where businesses can create catered content for Snapchat users. This allows businesses to become a resource for their Snapchat audience.

Before a business invests valuable time and money into social media, it is important to know when to use each social media channel.

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