7 Reasons to Prioritize Your Company Blog

By: David Tile| Founer @ Article-Writing.co

Posted On: December 29, 2016
Research by Hubspot suggests 60 per cent of marketers are prioritizing blog content in 2017. If you’re still on the fence about the benefits of a blog, or, considering hiring blog writing companies to provide your content, don’t delay any longer.
We produced an insanely gorgeous graphic to highlight why….

So… Can A Blog Generate Business?

Short answer: hell yes!! Blog content is an opportunity to both connect with your target AND connect with search algorithms to earn better Search Rankings. As explained by Lee Odden, CEO of TopRank Marketing, in an article for Search Engine Journal: “Marketers that align content topics, contributors/co-creators and distribution across channels will realize the “best answer” effect for both customers and bots.” Here are seven reasons to write a company blog:

 1. Generate more traffic using SEO content:

Blog articles optimized for search engines improve your chances of appearing on the first results page. Effective article writers combine SEO/SEM knowledge and journalistic standards to produce thoughtful content that resonates with your core audience. As your archive of web pages grows, search engines will increasingly index more of your content, adding weight to your website and giving you more opportunities to rank. And, of course, with higher rankings, you’ll be better positioned to attract more traffic.

2. Improves your conversion rate:

In addition to keywords, article writers utilize long-tail keywords to attract users much closer to the buying stage. ‘Babysitter’ is a general term that yields broad results. ‘Certified Babysitter in local neighborhood under $100 day”, is a long-tail keyword phrase with a specific focus, and suggests the user has an immediate need for babysitting with a budget in mind. Article writers can research the best long-tail keywords and integrate them into your blog content. When you earn this traffic, your conversion rate should go through the roof because it’s more directly pointed at your service!

3. Spark a real conversation with your target:

User feedback and engagement is now a key ranking factor of Google’s search engine. Blog articles that generate shares and comments are an indicator to Google that your content is relevant and in demand. Social conversations, the comments section and SEO analytics gathered from your articles can add valuable insight into market trends and behaviour.

4. Target different market segments across diverse marketing channels:

Diverse marketing initiatives (email, social media, print, direct marketing, etc.) can be directed back to your site through your company blog. Good article writers know how to craft unique, original content optimized for different market segments to support video, webinar, and press releases that users and web crawlers will take notice of.

5. Connect with Social Influencers:

Your company blog is a serious way to get into bed with influential individuals that own a degree of influence within your target market. Successful blogs by companies such as Shopify, Business Insider, and Hubspot, feature authoritative, well-researched, informative articles by professional article writers and social influencers, who, in turn, share these articles with their own growing audience. When using an influencer for a featured interview, a Q&A, or even just a quote for a piece you are crafting, it is more than likely that you can have that influencer share the piece with their audience. A huge potential win as far as marketing reach is concerned. Moreover, this is a connection you can leverage a few times a year.

6. Build valuable backlinks:

When you post high quality + shareable blog content to your website, and then promote that content through the relevant channels (email, social, paid, etc.) you encourage and should benefit from a small viral bump. Meaning others will tend to share the quality and valuable work they’ve just read. These shares often lead to a built up backlink profile. More backlinks = better website authority = better search rankings for competitive terms.

7. Humanize your brand:

Sharing your personal struggles, challenges, as well as your triumphs through a company blog can give your audience rare insights into the motivation behind your business. An experienced article writer can convey your passion for your business as well as your value-proposition. Content on your company blog is a serious opportunity to build context and authority. To personalize the brand while also showcasing serious thought leadership.

Your company blog doesn’t have to be a wasteland of untapped potential. Fortunately, there are blog writing companies that specialize in producing content that reflects your brand, your tone, and drives online engagement. Contact Us for the best in affordable, quality SEO article writers, and turn your company blog into a popular online destination!

Interested in a totally free content marketing audit?

Fill out this form and our Content Strategist will be in touch.

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 


Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Article-Writing.co Thought Leadership Package? 

At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.