- PROFESSIONAL COPYWRITING SERVICES
The Secret Weapons Of Killer Copywriters
Trademarks Of Quality Copy
In order to create fantastic copy, you need to be able to identify it. You need to know what makes something compelling and what resonates with an audience. You need to be able to understand why there is some copy that people will never forget.
All great content starts with a killer lead. It should captivate a reader and drag them deeper into the content. People make rapid decisions and if you can’t carry your audience to the end of your pitch, you will never find the success you desire.
Great copy is concise. It does not need fluff to help it stand up. It says exactly what it means and is quickly comprehended by its reader. Copy that is full of extra words and redundant statements is boring, stale, and will never hold anyone’s attention.
Amazing content contains information that surprises its readers. It doesn’t need to be something that they have never heard of, but it needs to be told in a new way. Fresh information will captivate a reader’s attention and keep them reading all the way through. This is called providing value in your content.
Great content connects concepts and emotion. This is the most effective method of expressing a message to a reader in a way that they can understand and remember. People are both emotional and intellectual, so it is vital to touch upon both in order to resonate with your audience.
How To Create Content That Converts!
If you want to create top quality content, then you need to learn to produce content like a copywriter. This isn’t easy, but there is one thing that you should always keep in mind – it’s ok to get help!
Even professional copywriting services make mistakes. Spelling errors, incorrect grammar, and typos are a reality for everyone, but mistakes aren’t just limited to this. They can be structural, conceptual, or even factual. Behind all great copy is a writer’s concentrated effort, as well as an editor’s careful revision.
In order to achieve the high level of quality copy that can move an audience, you need content produced by a killer copywriter. This leaves you with two choices – learn how to produce content like one or connect with professional copywriting services who can.
All great copy is based on accurate research. There is nothing that can ruin content’s credibility like false or misinformed information. Great copywriters know a little bit about everything, but they always back up their claims with research and fact checking.
Good content is good because good writers use good words. There is always more than one way to say something, so don’t get stuck using the same words repetitively. A great copywriter isn’t afraid to use a thesaurus and knows how to re-invent a tired phrase.
Years of Practice
In reality, learning to write like a professional can take years of practice, as well as a natural talent for putting the right words beside each other. This is not to say that every person cannot improve their writing ability, but rather that it takes a great deal of concentration, effort and constant review. At the most basic level, it can also help to use programs like Grammarly to make sure your copy is free of errors.
Utilizing these strategies and aiming for high quality content will help you improve your everyday writing, but it takes time before you can cross the threshold to truly great copy.
Sometimes if you want to create great content quickly, then the easiest way is to hire someone who already knows what they are doing.
The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.