- hiring a content writer
- hiring a freelance writer for agency work
- hiring a writer for your marketing agency
- how to hire a freelance writer
How to Quickly Reach a Freelance Writer
It’s a telecommuting world. Especially for content writers for hire.
A whopping 30 million Americans work from home, according to the latest study by Telework Research Network. And that tally is only expected to grow, with more than 60 percent expected to work from home by 2018.
But that presents its own sets of challenges. Maybe your office is based out of Sydney, Australia, but the website content writing services you’re working with are based out of Toronto. There’s little to no face-to-face contact. Even reaching someone in a timely fashion can be a challenge, despite all your “instant” electronic options.
Sure, you can shoot the bull with the project manager or one of your content writers for hire. But you don’t know when, and if, you’ll be able to reach them again when it matters.
That’s why every call, Skype message and email needs to have purpose behind it.
Step 1: Establish All Contact Info
Whether you’re dealing with a local writer you’ve contracted out or a client who’s 1,000 miles away, there’s one step that’s critical to the process: You must obtain all contact info for that person.
Cell phone number(s). Home number. Skype address. Email address. Those are the biggies.
But you can take it a step further by asking for additional contact info, like sending them social media invites.
Sending out a Facebook friend request to your content writers for hire may seem odd, but it works. Say you’re desperately trying to reach a writer who can take care of some breaking news. You want to post it immediately, both to your blog and to your social media properties. Problem is, the writer isn’t answering her cell phone. She’s not on Skype. And she’s slow to answer emails.
Maybe her cell phone is dead, so she never received your calls, texts or heard the email notification on her phone. She could, though, be playing around on Facebook, which allows you to message someone without posting it to their wall.
The point is, you need to request any and all points of contact if you’re working with a telecommuter. If it’s urgent, try every way of contacting him or her that’s available.
Step 2: Establish Best Times to Connect
Say you’re an SEO company based out of India, but you use an American writing crew. You could be looking at a 10 1/2 hour time zone difference. In other words, there’s not a convenient time to call. Even if you call them at 8 a.m. your time, it may be 10:30 p.m. their time.
Take the time zone difference out of the equation. When you establish all contact info, you also need to establish a time frame for when to expect an email, Skype call, etc. And it has to be consistent. That way, your writing crew knows that, every morning when they start work, there will be an email from you with instructions on the latest project, for example.
You also need to factor in work schedules. For example, you wouldn’t want to call a restaurant during the lunch or dinner hours simply because you know they’re busiest during those times. The same goes for any employee in any job. Maybe the writer you’re working with does most of his work early in the morning. Therefore, sending him a bunch of emails or calling him several times during those hours is not only an inconvenience for him, his work may suffer because of it.
Of course, this is a bit of a cookie cutter approach to things. New projects and deadlines come up all the time. So it’s also important that the freelancer you’re working with knows to check his or her email several times a day, just in case.
3. Make Every Connection Count
See if this sounds familiar: You called your freelance writer around 3, talked a little bit about the next project, then spend the next 10 minutes chatting about each other’s kids. Five minutes after you hang up, you realize something: You forgot to give him the keywords for the assignment. You try calling him back, but get no answer. You email him, but get no response. Maybe he’s at dinner. Or maybe he already started the assignment and is turning his electronics off to focus.
The point is, you have to make your conversations matter, whether it’s via text, email, IM, or a Skype or phone call. Cover all important points before you chat about anything else – write down what you need to go over, if it helps. Include all instructions, and leave nothing to the imagination. If you speak to a reporter over the phone or Skype, email her the details, too, so that she has it in writing.
Otherwise, by the time you get a hold of the writer, it might be too late.
The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.