Quality VS Quantity: The Content Conundrum

By: Billy Kirk | Managing Editor @ Article-Writing.co

Posted On: January 06, 2016
So you’ve got a site and you need to start filling it with content. If that’s your goal, there are so many options you have when it comes to what you want your content to look like. Article content writing services exist to help you meet that need, but they can’t give you one word for your site until you set out guidelines in which you want them to work. Ask yourself questions like:
  • What is the tone of my site?
  • What demographic am I targeting?
  • What message should this content send a browser?

An often forgot about question is which is more valuable: quality? Or quantity?

An Age Old Debate about Article Content Writing

The first instinct you probably have is to immediately answer “quality.” You’re paying for this content, right? It should be premium quality, should it not? In writing, especially with article content writing services, you get what you pay for. The more you spend, the more you get, and this is definitely important in your decision to contract either 100 blogs or 10.

Never forget that quality shouldn’t be sacrificed in writing. But this still begs the question of how important it is in regards to the amount of content you want to receive.

Say you have 100 dollars to spend on articles and blogs for your site. Will you get more use out of 5 high quality and long introspective blog pieces? Or will you get more bang for those hundred bucks with 20 smaller and easily churned out articles?

Notice how the base question is being answered with more questions? The reason is you need to examine your own concept and needs in order to find the answer.


Let’s Get to the Point

Depending on the website you have, you can easily benefit from one or both models. As a decent rule of thumb, the more blog posts you have, the more likely you are to get a large array of web browsing hits. Still, high quality and easy to share blogs can get you a lot of traffic from just one post. If you have the money to spend, getting a lot of blogs might be a safer bet, but consider asking article content writing services to give you myriad of content for your cash.

Business is about trying something for a hot minute and seeing what works and what doesn’t. Check your lead and traffic statistics. If your high quality articles are getting you more hits than your speedy short articles, you know what’s working. If the opposite is true then it’s still the same story.

Long story short: it depends. One might be safer than the other, but you can still attain success either way.

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 


Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Article-Writing.co Thought Leadership Package? 

At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.