Blogging should be a major component of all content marketing strategies.
Problem is, it’s an underutilized tactic, and too many brands don’t know how to take advantage of it. Either the content doesn’t generate any traffic, or it doesn’t reach the right people. And when either factor is the case, blogging does nothing for your brand awareness and reach.
You can click on the link below to see how Article-Writing.Co can help make your blog posts more visible and shared by more influencers, all while building an email subscription list. In addition, here are three easy ways you can make sure more people read your blogs.
1) Link Baiting
Call it link baiting, reverse guest blogging or influencer blogging. Either way, this is one of the best ways to make your posts more visible.
Of course, all of your posts should be equal parts engaging, relevant to your industry and informative. Remember, most people don’t want to be sold to. They want to be educated.
And one of the easiest ways to do that is through link baiting within your blog posts. This includes interviews, Q&As, features and news articles with movers and shakers in your industry. For example, an SEO agency’s blog could feature a one-on-one interview with Neil Patel, founder of KISSmetrics and Crazy Egg and the Quick Sprout blog. The interview can take place over the phone, Skype or even email.
Absent of that, hyperlinking to those thought leaders’ previous blog posts helps, too. If you’re writing about ways to reach the right audience, for example, and you can’t reach Patel, you can still hyperlink back to one of his blog posts on the topic within your own blog.
The reasons for this are simple: These influencers already have an audience. By including them in your own blog posts, you’re attracting some of their already established audience. Plus, those influencers will often promote your blog post on their own social channels and sometimes republish them on their own sites, thus drawing even more traffic to your site and blog posts.
2) Social Media
It’s not enough these days to simply tweet out that you’ve published a new blog post. You also need to reach out to influencers and those in your social circles and ask them to share the post. Other tactics include:
- Utilize a service like JustReTweet to generate more retweets
- Send a link to the blog post through your email lists, or, simply email the post to other thought leaders, all while encouraging them to share it on their social platforms.
- Take advantage of social media groups and communities by posting the posts there
- Find forums that are high-value that you can publish your posts.
- Re-posting, retweeting, etc. older blog posts over several months’ time.
3) Syndicate Your Posts
Syndication is another way to make your content more visible.
Thought leaders in your industry are always looking for great content. And if they don’t have to write that content? Even better.
If you have blog posts that are relevant to an influencer, encourage them to republish your post, free of charge (just make sure they use a rel canonical tag; you can learn how to use one here). Again, these influencers already have an audience – and that same audience now sees your blog posts.
Case in point: Article-Writing had a recent post, “The Truth About Story Length,” that was republished by Relevance.com. The Relevance post was read by hundreds of people, and it included a link to Article-Writing’s website. All that generated more eyes on Article-Writing’s blog posts.