Is PR Web A Good Distribution Outlet For Your Next Press Release?

By: Jennah Mitchell | Author @
Posted On: February 25, 2015

Congratulations! You’ve created a new product or made some waves in your industry and now it’s time to roll out the proverbial red carpet and let everyone know about your success. Most companies understand the benefits to press releases written by great article content writers, but are a bit less certain of where and how to distribute them.

You may be tempted to stick with a basic newspaper distribution plan, but in doing so you will lose out on the incredibly broad audience found online and the talents of your quality article content writers will go to waste. Sure, print distribution is pretty affordable, but for a little more you could multiply your reach exponentially; a fantastic trade-off to be sure!

This leads us to the questions of where and how to share your press release online, and the answer is PR Web. There are many other distribution websites, but PR Web has both viewership and ease of use on its side, as well as varying price points that make it affordable for virtually any company to share their news with the world.

PR Web Can Help You Write A Compelling Press Release

If you are a press release writing pro, kudos! If you are not, don’t despair. PR Web has a tried-and-true template to follow that will guide you through every step of the way. They also have a slew of tips and tricks on their site that will help you hone your news piece into a compelling work of art.

PR Web Enables Multimedia Content

Content that has graphics or videos included is exponentially more likely to be read than content without it. If you have such supporting materials available, you can include them in your press release to encourage your readers to stick with you for the entirety of your press release and – ideally – to take some form of action, be it visiting your website or purchasing your new product.

PR Web Has An Incredible Reach

30,000 bloggers and journalists and counting.

250,000 subscribers with more added each day.

3 million site visitors each month on average.

If you are looking to reach as many people as possible, this is the site you have been looking for. Their visibility is unparalleled, and it is something you can take full advantage of for every press release you distribute through their platform.

PR Web Puts Analytics Right At Your Fingertips

The user dashboard comes with detailed analytics reports that show you the impact of your press release. You can see how many people have read it, where it was viewed, and even how many times it was shared. Knowledge is power, and having that data available means that you can learn from each release you send out, getting more and more effective at reaching your audience with each one you create.

There’s no excuses now – get some quality article content writers and start submitting your company’s press release this week. New customers and company contacts could be waiting to hear from you!

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 


Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Thought Leadership Package? 

At, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.