Increase Traffic to Blog
How to Measure Your Blog Traffic? Traffic VS. Leads
One of the metrics you can pay attention to is the overall amount of traffic coming into your blog. While having a lot of traffic is desirable for any blog owner, this metric can be somewhat misleading. Even if a lot of people are visiting your blog, they might leave right away because they didn’t see anything on your blog that capture their attention. While the total incoming traffic metric is valuable, you should also look at your bounce rate, the number of people that leave your website without interacting with the content, and your lead metric, which shows how many people of those visitors are actually interacting with your website.
The lead metric can be more telling than the overall traffic metric. It shows you how many leads your blog is bringing in over a certain period of time. A lead is a person that visits your website and engages with the content in some way without converting into a customer or a subscriber. Leads will show you whether or not people are interested in reading your blog. You can find out which pages and posts are most popular with readers. If your leads metric is lagging, you need to find out why your visitors aren’t interested in your blog content. 80% of marketers report their lead generation efforts are only slightly or somewhat effective.
Most blog owners are interested in more than just getting people to read their blog. They want these readers to convert into paying customers or subscribers. Many businesses will use their blog as a way of attracting more visitors to their website but having them read the blog isn’t the end goal. If you’re trying to convert your readers into customers or subscribers, you also need to keep your eye on your conversions metric. This shows you how many of your visitors or readers are willing to take the next step.
If your readers aren’t taking the plunge and buying one of your products or services, you can try experimenting with the CTA or call to action that’s included with every post. Only about 22% of businesses are satisfied with their conversion rates. Make sure you’re encouraging your readers to contact your business, make a purchase, or to subscribe for more content.
In order to build an audience for your blog online and boost your blog traffic, you need to pay attention to these key metrics, so you can adapt your content strategy based on the browsing habits of your readers.