Increase Traffic to Blog
How to Measure Your Blog Traffic? Traffic VS. Leads
One of the metrics you can pay attention to is the overall amount of traffic coming into your blog. While having a lot of traffic is desirable for any blog owner, this metric can be somewhat misleading. Even if a lot of people are visiting your blog, they might leave right away because they didn’t see anything on your blog that capture their attention. While the total incoming traffic metric is valuable, you should also look at your bounce rate, the number of people that leave your website without interacting with the content, and your lead metric, which shows how many people of those visitors are actually interacting with your website.
The lead metric can be more telling than the overall traffic metric. It shows you how many leads your blog is bringing in over a certain period of time. A lead is a person that visits your website and engages with the content in some way without converting into a customer or a subscriber. Leads will show you whether or not people are interested in reading your blog. You can find out which pages and posts are most popular with readers. If your leads metric is lagging, you need to find out why your visitors aren’t interested in your blog content. 80% of marketers report their lead generation efforts are only slightly or somewhat effective.
Most blog owners are interested in more than just getting people to read their blog. They want these readers to convert into paying customers or subscribers. Many businesses will use their blog as a way of attracting more visitors to their website but having them read the blog isn’t the end goal. If you’re trying to convert your readers into customers or subscribers, you also need to keep your eye on your conversions metric. This shows you how many of your visitors or readers are willing to take the next step.
If your readers aren’t taking the plunge and buying one of your products or services, you can try experimenting with the CTA or call to action that’s included with every post. Only about 22% of businesses are satisfied with their conversion rates. Make sure you’re encouraging your readers to contact your business, make a purchase, or to subscribe for more content.
In order to build an audience for your blog online and boost your blog traffic, you need to pay attention to these key metrics, so you can adapt your content strategy based on the browsing habits of your readers.
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The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.