HOW TO CREATE INSTAGRAM CONTENT
How to Create Instagram Content to Boost Brand Visibility
How do you create the next viral Instagram video or get your hashtag trending? It’s a question that many brands and marketers ask themselves. After all, social media has become an indispensable tool for companies who want to reach their customers and creating engaging content.
As a visual platform, Instagram can seem like a challenge for many. It’s not enough to just post a photo and hope for the best. To boost awareness and widen your customer funnel, you’ll need to post your content at the right time, choose the right content, interact with your followers, and more.
Choose the Right Photos
The photos you post should be high quality and have a high resolution. Remember that the majority of your followers are scrolling through Instagram on their smartphones, so your images need to be optimized for mobile. That means choosing bright, clear images that they’ll easily be able to see on a smaller screen.
Though original content is best, not every post needs to be. Don’t be afraid to switch it up by posting news stories from your industry, quotes from influencers, or images that resonate with you. Just make sure to offer your perspective in the caption, and provide credit for images you didn’t take. The important part is to tell your followers why you thought this would resonate with them, and how it relates back to your brand.
Choose Lifestyle Shots
Users will be turned off by continuous promotional shots of your brand or service. Switch up the type of content that you are publishing to keep your fans interested and continuing to interact with your brand. This content should still be relevant to your product, but line up with the interests of your user demographic.
For example, are you a restaurant? Consider posting an image of a local farm where you receive your ingredients from, or shot of friends laughing over a meal along with an inspirational quote about how food brings people together.
This doesn’t just mean responding to users who comment on your posts – which you should be doing anyways. Seek out potential new followers by interacting with your target market when they comment on other brand’s posts.
For example, if you are in the fitness industry, seek out accounts from major companies like Equinox and Gatorade. Find users that are interacting with their posts, visit their pages, and engage with their content. This could mean leaving a comment on a recent post, reposting content, and liking their images. Just make sure that you are being authentic – many users will get instantly turned off by spammy interactions.
Use Editing Software
You don’t need to be an Adobe Photoshop expert to create quality content. Apps like VSCO, Whitagram, and Afterlight that are quick and easy to use and deliver professional-looking results. Just make sure not to go overboard. Don’t underestimate the value of simple fixes like boosting brightness or sharpening an image.
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The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.