Long-term ecommerce success stems from a variety of different areas, but the bulk of them circulate over a well-functioning ecommerce site. Making sure all your links work properly and that you have an effective sales funnel (incorporating landing pages) are paramount, but having quality product images are essential components of an ecommerce site.
Remember, without the ability to see your goods in person, your images and product descriptions are all that set you apart from your competitors. Along with high-quality images, the way you optimize them behind the scenes can also draw new eyes to your site that become regular customers. We’ve reached out to some eCommerce experts to figure out what they think is key for successful image use.
What are your preferred methods for creating images for E-commerce pages?
We have over 20,000 SKUs and try to add about 50 new ones a day so its not always possible to take custom photos, nor is it really necessary due to the industry were in and types of products we sell. We typically use manufacturer photos and resize them appropriately so they look good when blown up but aren’t so large they cause our site to load slow. When a product photo is not available we will take our own product photos using a cheap Amazon lightbox and touching them up in photo shop.
Digital Marketing Lead
We used to use stock images, but found customers just didn’t like them. We started testing stock images against our own images and found higher conversion rates when using our own, so now we do all our own product images.
Moriarty’s Gem Art
What mistakes do you find that other e-commerce professionals are making with their image use?
Many people don’t utilize contrasts very well. A lot of people will put light colored texts on a light colored background. Oftentimes they will use very bright letters (yellow color) and this will be very hard on the eyes.
Background images are also very important. You don’t want a background that’s going to take away from what the text is trying to present. This is why low resolution background images work great with motivational quotes.
King Pen Vapes
A big mistake other ecommerce businesses make is showing a few number of photos on the product page (i.e. 2-3 images only) or displaying many images that are too similar. Unlike in-store shopping, you need as many
‘different’ images as possible online to give the shopper a greater feel of the item and more confidence to make a purchase including different angles and lifestyle shots. Another mistake made by ecommerce companies is using product photos that are not well-lit or have ugly light reflections, which makes the brand appear amateurish and cheap to customers.
Founder and Owner
In today’s e-commerce market everyone uses a tried-and-true white background. While this is easier to photograph and easier to use, it lacks any innovation or creativity. As more and more online stores open, sites will need to work out a way to stand out and bring something new and interesting to the table.
What are your favorite platforms for photo editing, if needed?
I use Photoshop and Snapseed for photo editing, I find both are useful. If I have a photo taken with my camera, I will edit it in Photoshop. I use Levels to edit the white background and also the Dodge and Burn tool, to remove any grey areas. I use Snapseed for photos taken on my phone. I have just learned where the dodge and burn tool can be found, and this has been a game-changer for my white background images. It can be found under the brush tool. Ensure dodge & burn is selected and brush over any areas that need lightened.
I like Canva for several reasons, including but not limited to its ease of use, quality, and premade templates. It’s a great tool to use, especially for small to medium sized business. Otherwise, any Adobe product is great, whether it’s PremierPro, Photoshop, or InDesign.
Adobe Lightroom: It is a straightforward, intuitive, and user-friendly tool to edit images. This cloud-based photo editing tool comes up with gradient adjustment tools, lens-based corrections, fixing tools, professional filters, and face detection capabilities. The best thing is that it can sync with multiple devices.
How Do You Optimize Images For SEO?
Rename your images. If you are downloading images from a centralized source like Unsplash or Canva, they will have the original file name still attached. When you are saving it, or when you are uploading it to your website, change the name to reflect something that refers to what you are using it for – and always include your website name in the image title.
Co-Founder and Director
I optimize the image size to decrease the website loading time. Make sure that each image has a name that describes it and has its meta tags
There are a number of things you can do to enhance your images for SEO. Firstly, including product keywords in your image file names will rank your images better in Google Images, which can help your overall rankings. Secondly, having size optimized images that are reduced in size and no larger than 2000px. Using PNG extensions instead of JPG will decrease the size of your images tremendously. Lastly, adding keyword rich alt tags to your images will really help them rank better in Google images.
You have learned from various experts about capturing images for your ecommerce site. You’re busy running your company. There is no shame in hiring an expert ecommerce copywriter to help your ecommerce website stay up to date with content production! Here at Article-Writing.co, we have the right writer for your ecommerce business.
The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
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