Cut These 10 Words Out of Your Blog Posts
If you’re trying to establish yourself as an expert, then you need to sound like one. But a poorly written story will have the opposite effect, even if it’s relatively free of grammar and punctuation errors. Hence, your writing needs to be on point, and your voice needs to be strong. The best way to do that? Don’t say something in 10 words that you could say in five. That’s what every unique article writer knows.
Start by writing in a more concise, direct way. In other words, go through each sentence you write, and look for words you can cut that won’t hurt the flow and tone. Not sure which words to delete? Check out these 10 words that can be cut from most sentences:
This might be a hard one for some unique article writers – just think about the number of times you say “like” when talking. This is what’s called a word filler. “This word may be more often heard when speaking, but it occasionally encroaches upon the written word,” says Write Right Words founder Erin Feldman.
This is another one of those word fillers. However, the word “really” rarely makes a difference in the point you’re trying to convey and can weaken your statement. As Ali Hale from Daily Writing Tips says, “It sounds as though you believe the other person is unsure of your intentions.” For example, telling your readers that your service is “really popular” instead of writing why your service is popular sounds like you’re trying to cover up the facts. You’re also missing the opportunity to express your thoughts directly and build a stronger connection.
Remember, you want people to come to your blog because they regard you as an expert. By using the words “perhaps” or “maybe,” you’re planting the seed of uncertainty. Do you want readers thinking you’re only half sure?
Be specific and avoid the word “things.” For example, a blog post titled, “10 Reasons You Should Buy a Home Now” is more actionable than a post titled, “10 Things You Need To Know About Today’s Real Estate Market.”
This is a collective group of overused, diluted words. Express yourself instead of masking your thoughts with one of these weak words. “How can something be amazing if everything is?,” writes Shanna Mallon for the Globe and Mail. Make your words matter by using these words sparingly.
The problem with the word “quite” is that it can have different meanings. For example, one person might use “quite” as a way of saying “exactly,” while someone else may use the word to express the word “almost.” It’s better to just leave it out, blogger Brad Cotton says. “This insidious word tends to water down the meaning of a sentence or, worse, make it unclear. In order to cut confusion and add to the strength of your message, cut this word out.”
There is “literally” no point in using this word. Remember, if something is true, you don’t need to hammer home the point with a word like “literally.” Besides, using words like “literally” makes it sound like you’re trying to convince readers to believe something that might not be true. Plus, you’re making a stronger statement without that verbal crutch.
Keep in mind, all this takes practice – even veteran unique article writers make these common mistakes. But if blogging isn’t your strong point, then leave it to the experts and contract it out (the Renown SEO Viral Blogging program is a good place to start; see details below). After all, “literally” half of marketers outsource some aspect of their work to produce “amazing” content, according to the Content Marketing Institute.
Alysa Scanzano is a senior writer for Article-Writing. She can be reached at [email protected]
Now that you’ve got your writing skills sharpened, let’s get your content seen! Click here and get 50% off your first month of the Renown SEO Viral Blogging program.
The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.