Improve Site Traffic
Customer Acquisition and Blogs: Word of Mouth, Search, Advertisement
Word of Mouth
Word-of-mouth marketing is usually the most effective way to acquire new customers. When compared to other marketing channels, 88% of consumers placed the highest level of trust in word-of-mouth recommendations of from people they know. It makes sense that people would trust someone they know or love more than a paid advertisement from an unknown company. But in order to win over more customers with word-of-mouth marketing, you need to create compelling content that convinces your readers to spread the word to their friends and family members. You have to capture the zeitgeist in a certain sense by writing content that truly makes a difference in the lives of your readers. This will lead your readers to share your posts on social media with friends and family or talk about in person with the people they know.
Another way to bring in new customers is to use search engine optimization. The world runs on search platforms like Google (Currently, Google gets over 100 billion searches a month). You can bring in new customers by using certain keywords and search terms in the content and title tags of your blog content. When people enter these search terms into Google, your blog should appear in the search results if you are using the correct SEO best practices. These keywords tell Google what your website is all about, which helps new customers find your blog online.
You can also use paid advertisements to promote your blog across various websites. Google also lets you setup PPC or pay-per-click campaigns that will include your blog in the search listings on Google, giving you an edge of the competition. People tend to trust paid advertisements less than generations passed now that we’re living in the age of social media and personal recommendations. This can be an effective customer acquisition strategy if you need to reach a lot of new consumers in a short amount of time.
Choosing the Right Marketing Channel for Your Blog
Finding the right channel for your content usually takes a bit of guesswork. You can use your website analytics to find out how many new visitors you’re bringing in from social media, Google, and other websites where your ads might appear. If people are entering your blog URL directly into the web browser, there’s a good chance that your word-of-mouth campaign is working. Try to mix up your marketing efforts over time and change your approach based on your success.