CREATING VISUAL CONTENT
How Great Images Make Customers More Likely to Interact With Your Brand
You already have stellar written content – but as the saying goes, a picture is worth a thousand words. To increase awareness of your brand and continue to nudge customers down the marketing funnel to complete that golden final sale, having eye-catching images is key.
Having clear, crisp images can help keep customers on your webpage, whether it’s attached to a blog post or on your social media channels. It takes more than hiring a professional photographer to create images that grab attention, although that doesn’t hurt. Here’s why it’s important.
What kind of image does your brand want to convey? Branding doesn’t just stop at typography, logo, and tone of voice. Choosing the right imagery can set the tone for your business and help convey the right kind of message. Darker images convey authority and a more serious attitude, for example, while lighter images can make your company feel more lighthearted.
While your images shouldn’t be identical, they should look and feel similar. This enables your customer to know what to expect from your brand and will make you easily recognizable to them.
Websites that contain images get nearly double the amount of views. In fact, online content containing images garnered 94% more views than those that just featured text. This means that to get the most eyes on your content, you should be incorporating visual elements to every blog, social post, and article that your company creates.
Having a social media presence is a no-brainer for companies in the modern day. However, it’s not enough to simply have a page. You need to be sharing engaging content regularly in order to grow your audience and reach potential new customers. For this, images are indispensable:
- Tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets than those without images. They also result in a 55% increase in business leads.
- LinkedIn posts that contain images receive 98% more comments.
- When it comes to Facebook ads, 75 – 90% of their performance is dependent on using images. Try testing 10 – 15 different images to see which ones gain the more response from your followers.
- That goes for Facebook posts as well. Posts that contain images benefit from 3 times more engagement than those that are strictly text.
Do you want your brand to stick around in your customer’s brains long after they’re done interacting with your brand? Make sure to include images in your content. When people hear information, they normally retain just 10% of that information three days later. However, when that same information is paired with a relevant image, this retention jumps to 65% in the same amount of time.
It’s clear that having strong imagery is crucial when it comes to taking your content to the next level, engaging with your audience and making a lasting impression. Make sure that whatever you share with your customers, from your website to your social media channels, is impactful as possible with the right photography.