How to Craft Epic Headlines Your Customers Will Not Miss
Victoria Kyle, Article-Writing.co
Your first tip? Don’t over complicate things. You aren’t reinventing the wheel making headlines, so don’t act like it. Your attitude should be very focused on your content’s purpose. Craft a headline that works with what you’ve got written and make sure it snags attention. That’s it, that’s the goal.
So instead of making a fuss about research and searching the ends of the earth for advice, keep these simple tips in mind when crafting headlines:
Don’t be formulaic. Make your content unique, and make your titles unique.
Don’t be super vague. For a more concrete tip, your headline should be something that draws your reader to read the next sentence of your article. This means it shouldn’t try to be too elusive.
Working with the above tip, your headline should be made up of two components: the topic and why the reader should care about the content. “Four Reasons You Need a Content Writer.” “Apps an Article Writer Needs for Ultimate Organization.” These are simple and explain what the content is about while still making someone curious.
It’s okay to be a little forceful, just don’t go over the top. Be urgent, be reverent, be obvious in your expertise.
Don’t try to trick your audience. When you pull “clickbait” stunts, you turn off your readership. You likely aren’t a celeb news aggregate or a web traffic farm site. As a business blog, you have to be professional. Leave the cheap tricks to someone else.
Be hyper-specific when possible. Compare “Simple Tips for Writers” to “5 Tips for Content Writers for Hire Who are In a Creative Rut.” One is going to get a lot more traffic than the other. Can you guess which one?