• BUSINESS BLOGGING TIPS

How to Craft Epic Headlines Your Customers Will Not Miss

Victoria Kyle | Article-Writing.co

Posted On: October 26, 2016
What is your number one goal in marketing? If you’re smart, it should be making sure that what people see from you is the only thing they see – your content generated by content writers for hire should be what they head for over any other competition’s content. But how do you and your article writer make this happen?
Your starting point should be your title or headline.
There’s a term thrown around a lot in the world of article writing called “clickbait” – and you know what it means. When you think of a clickbait article, it’s got that really obvious advertisement aspect to it. Titles like “YOU’LL NEVER BELIEVE THIS CELEB’S BREASTS ARE FAKE!” and “YOU NEED TO KNOW THIS COOKING SECRET TO SURVIVE!” While these kind of titles and content make you roll your eyes, you have to give them one thing: they definitely get people to start clicking.
When you’re talking about the realm of serious, quality writing, it’s good to find a happy medium – you want a title that will make people click, but you don’t want to be predatory about it. Your content should have value, and this should be reflected in your headline.
After all, your headline is the first thing people see. If you don’t win them over with it immediately, they’re likely walking away.

Easy Tips for You or Your Content Writers for Hire

Your first tip? Don’t over complicate things. You aren’t reinventing the wheel making headlines, so don’t act like it. Your attitude should be very focused on your content’s purpose. Craft a headline that works with what you’ve got written and make sure it snags attention. That’s it, that’s the goal.

So instead of making a fuss about research and searching the ends of the earth for advice, keep these simple tips in mind when crafting headlines:

Don’t be formulaic. Make your content unique, and make your titles unique.

Don’t be super vague. For a more concrete tip, your headline should be something that draws your reader to read the next sentence of your article. This means it shouldn’t try to be too elusive.

Working with the above tip, your headline should be made up of two components: the topic and why the reader should care about the content. “Four Reasons You Need a Content Writer.” “Apps an Article Writer Needs for Ultimate Organization.” These are simple and explain what the content is about while still making someone curious.

It’s okay to be a little forceful, just don’t go over the top. Be urgent, be reverent, be obvious in your expertise.

Don’t try to trick your audience. When you pull “clickbait” stunts, you turn off your readership. You likely aren’t a celeb news aggregate or a web traffic farm site. As a business blog, you have to be professional. Leave the cheap tricks to someone else.

Be hyper-specific when possible. Compare “Simple Tips for Writers” to “5 Tips for Content Writers for Hire Who are In a Creative Rut.” One is going to get a lot more traffic than the other. Can you guess which one?

 

Now that you have a few tips, how do your own content’s headlines stand up to the criteria?

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 

 

Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Article-Writing.co Thought Leadership Package? 

At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.