How To Tell A Captivating Story Online

Posted : November 7, 2018

Word Count: 1952 

( 3 Min )

  • Social Media Storytelling


How To Tell A Captivating Story Online

Matthew Burley, Copywriter @

Posted On: November 07, 2018

In a sea of social media platforms and profiles, it can be difficult for a business to stand out. Therefore, many businesses have a hard time catching and keeping the attention of customers on social media. There are a number of ways to combat this, with one of the best of them being social media storytelling. Social media storytelling is an art can is difficult to master. However, with the help of a few simple tips, you will be able to improve your social media storytelling skills.

Delve into the past, present and future of your company to get ideas for stories to tell.

Get Personal

Every business is unique and has a different story to tell. Consequently, one of the best things to focus on with social media storytelling is the past, present, and future of your company.

By delving into the past, you can give your customers a look into the history of the business. If there are any early photos of the staff, the building or equipment, it is never a bad idea to share them over social media.

As for the present, share some of the relatable or unique aspects of day to day life in the workplace. In turn, this can give customers insight on your business and gives you the ability to share stories consistently.

Creating a story around the future may seem difficult, however, it’s not as tough as it may appear. Every business has goals and aspirations, and it is important to share some of these with customers. Above all, this will help your business tell a relatable story, as your customers also have goals and aspirations.

Hook, Line, and Sinker

Social media storytelling is quite similar to fishing; the copywriter has to be patient and wait for the right moment before hooking the reader and reeling them in. Some potential customers may see the content but are not interested enough in it to want to learn more. This is why it is important to hook the reader in as quickly as possible. This can be done in a number of ways.

  • Powerful Headlines

The headline is the best way to attract a reader’s attention. It is important to make the headline both concise and captivating, as it will draw in the reader and make them want to read more.

  • Quotes

Having a strong quotation can quickly catch the reader’s eye. This is especially true if the quote is said by someone of importance or is newsworthy in some way.

  • Statistics

No one can fight the facts; that’s why statistics are so powerful. Starting off a post or article with an interesting or controversial statistic can improve the chances of clicks.

Involving your customers in the stories that you are telling.

Involve Your Customers

One of the biggest benefits of social media is that it is extremely interactive, and allows for convenient communication between the business and customer. Most platforms offer interactions like sharing, liking, comment, voting and more. When telling a story over social media, look for unique ways to involve or interact with your customers. Customers want to feel like they are getting a unique experience over social media and interacting with them one on one is the best way to do this.

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