• Social Media Storytelling


How To Tell A Captivating Story Online

Matthew Burley, Copywriter @ Article-Writing.co

Posted On: November 07, 2018

In a sea of social media platforms and profiles, it can be difficult for a business to stand out. Therefore, many businesses have a hard time catching and keeping the attention of customers on social media. There are a number of ways to combat this, with one of the best of them being social media storytelling. Social media storytelling is an art can is difficult to master. However, with the help of a few simple tips, you will be able to improve your social media storytelling skills.

Delve into the past, present and future of your company to get ideas for stories to tell.

Get Personal

Every business is unique and has a different story to tell. Consequently, one of the best things to focus on with social media storytelling is the past, present, and future of your company.

By delving into the past, you can give your customers a look into the history of the business. If there are any early photos of the staff, the building or equipment, it is never a bad idea to share them over social media.

As for the present, share some of the relatable or unique aspects of day to day life in the workplace. In turn, this can give customers insight on your business and gives you the ability to share stories consistently.

Creating a story around the future may seem difficult, however, it’s not as tough as it may appear. Every business has goals and aspirations, and it is important to share some of these with customers. Above all, this will help your business tell a relatable story, as your customers also have goals and aspirations.

Hook, Line, and Sinker

Social media storytelling is quite similar to fishing; the copywriter has to be patient and wait for the right moment before hooking the reader and reeling them in. Some potential customers may see the content but are not interested enough in it to want to learn more. This is why it is important to hook the reader in as quickly as possible. This can be done in a number of ways.

  • Powerful Headlines

The headline is the best way to attract a reader’s attention. It is important to make the headline both concise and captivating, as it will draw in the reader and make them want to read more.

  • Quotes

Having a strong quotation can quickly catch the reader’s eye. This is especially true if the quote is said by someone of importance or is newsworthy in some way.

  • Statistics

No one can fight the facts; that’s why statistics are so powerful. Starting off a post or article with an interesting or controversial statistic can improve the chances of clicks.

Involving your customers in the stories that you are telling.

Involve Your Customers

One of the biggest benefits of social media is that it is extremely interactive, and allows for convenient communication between the business and customer. Most platforms offer interactions like sharing, liking, comment, voting and more. When telling a story over social media, look for unique ways to involve or interact with your customers. Customers want to feel like they are getting a unique experience over social media and interacting with them one on one is the best way to do this.

Need help writing?

For more information or for help on how to tell a captivating story about your business over social media, contact Article-Writing.co.

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 


Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Article-Writing.co Thought Leadership Package? 

At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.