BUSINESS BLOGGING TIPS
Blogging Tools Every Writer Should Have
WordPress is the granddaddy of blogging platforms. If you didn’t already know, not only are the majority of blogs created using WordPress, but the majority of websites use it as well. It’s easy to get the hang of and includes every plugin you need when blogging, including the option to customize your blog’s appearance, add photos, social media sharing, SEO measuring and much more.
So you’ve got your blogging platform ready to go — now what to write about? If you’re starting a blog for your business, you’ve already got a niche market you’re targeting. Remember, they’re coming to your site for topics that are not only within your niche, but they’re also searching for information they don’t already know. You’re content must be of value and extremely informative while keeping it entertaining. If you’re new to the blogging sphere, you’ll want to do some research and find out what kind of topics your target market is searching for.
In the kingdom of time efficiency, we would like to introduce you to BuzzSumo. BuzzSumo is a platform for content brainstorming, but more importantly, it will give you the lists of the most popular blog topics in relations to your searched keywords. For example, if you are a real estate agent, you may want to write a blog post on how to stage a home, so you would type in “home staging” and the results would come up as a list of all the most popular blog posts that have been written on that subject. You can’t plagiarize the content, because that would hurt your chances of getting traffic to your site, but you can use the ideas listed to help inspire you to write something similar with your own twist.
In relation to the power of visuals, let’s take a look at popular online photo sharing platforms and what they’re worth. Instagram and Tumblr were both sold for $1 billion. So let’s be clear about one thing, we’re living in an over sharing, digital society and people’s attention span is short. Things need to be easy to digest and aesthetically pleasing. People will come back to your blog because they care about what you have to say, but in order to keep them there, what they’re reading has to be enjoyable. And a sure way to do that is to include lots of photos.
Flickr, specifically, is a great tool for finding photos to include in your posts. Unlike grabbing photos you find through Google, Flickr allows people to use the photos on their site for commercial use. This will help you get the job done and avoid any copyright issues.
In order to increase your content’s chance of visibility, you hope your readers will like your content enough to share your posts with their network. To make that option easy for them, download a plugin like Digg Digg. This tool will implement an option for your readers to share your content to any social media platform of their choice straight from the post itself.
This is where you lock in your readers for the long haul. Optin Skin is a plugin that will allow you to include an option at the end of your post where your readers can input their email address. You can choose to ask them to plug in their email address for you so that you can send them content straight to their email, simply because they like you. But more often than not, you’ll actually have to offer them something of real value, such as a promotion.
According to Andrea Vahl, the community manager for Social Media Examiner, “many studies have shown that people ignore the side bar, so when putting your opt-in right in line with your blog post, you can get people on your email list who have missed the sidebar opt-in.”
Optin Skin lets you customize a template where you can chose the color and design that matches your brand. Additionally, if you want to make sure you are securing your long-term readership, Nimble Media’s viral blogging program certifies the content they create locks email subscriptions.
The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.