5 Things That Happen When Your Word Choice is Too Simple

5 Things That Happen When Your Word Choice is Too Simple

While there are many different situations that follow sales principles, too many people get hung up on the classic image of the salesperson going door-to-door or working on the lot at a car dealership. Look to this info from Dave Cook, sales expert and author of…..

Using Social Media To Boost Your PR Campaign

Using Social Media To Boost Your PR Campaign

You might think that social media and PR are two separate entities, but they actually have quite a bit in common. Both routes give you an opportunity to tell your company’s story, just in two different ways. But a good social media campaign shouldn’t …

A Perfect Merger: Writing and Law

A Perfect Merger: Writing and Law

From small private practices to large law firms, attorneys are learning the value of a new ally in the world of marketing: writers. Developing factual, informative, and readable content that drives traffic to law firms’ websites is a key resource for securing new clients and business….

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