A blog post or video that goes viral can take your brand from relative obscurity to the forefront of consumers’ minds.

Take the latest viral phenomena for example, the ALS Ice Bucket Challenge, in which people and celebrities from all walks of life dump a bucket of ice water on their head to raise money and awareness for the debilitating, deadly disease. After the Challenge went viral, with millions of videos posted worldwide, the ALS Association received $41.8 million in donations between July 29 to Aug. 21. That compares to $2.1 million during the same time frame in 2013. And, as if that wasn’t enough, the ALS Association has added more than 739,000 new donors.

While that’s an extreme example, it helps underscore the importance of viral content.

Effective immediately, Article-Writing Co. is offering a special Viral Blogging Platform intended to generate as much publicity as possible for all your blog posts. After all, it doesn’t matter how great your content is if no one reads it.

Click on the link at the bottom of this post for an exclusive look at how this program works. We take promotion very seriously. That’s why our program is broken down into four layers: social, influencers, social profiles and the long-game.

1. Put the ‘Social’ Back in Social Media

Once your blog post has been published, we’ll share it across all your social media platforms, plus we’ll urge others to share it on their own social platforms. We’ll also generate more likes, retweets, etc., and we’ll publish your content to our email list. In addition, we’ll make sure people and thought leaders from industry-relevant social groups and communities see your blogs by posting them to various social groups and communities.

2. Take Advantage of Influencers’ Reach

Regardless of your industry or niche, there are trailblazers who have already built up a big following. We’ll make sure to piggyback off that in a way that it makes your own content more visible. From mentioning these thought leaders to interviewing them, we’ll make friends with the movers and shakers in your industry, then ask them to share your posts on their own social networks and/or websites. Article-Writing Co will also get your posts feature on relevant sites, comment on related blogs and will seek out syndication opportunities.

3. Develop Your Profile

There are thousands of sites where your content would prove to be valuable and educational. Getting your content on social bookmarking, Q&A and self-syndication sites makes your brand more visible, further positions you as a thought leader, and it eventually leads to more unique traffic to your site. That, in turn, leads to more sales.

4. It’s a Marathon, Not a Sprint

Article-Writing Co. plays the long-game when it comes to your content. We’ll top off some of your well-read, older content with links to new, relevant blog posts. We’ll monitor what your competitors are doing and chart their backlinks to develop new and interesting topics. And we’ll reach out to industry-relevant sites that regularly post links to great content.

Promotion is Just One Piece of the Puzzle

Today’s consumers don’t necessarily want to be pitched or sold to. They want to be informed and engaged. There’s no better way to do that than by reaching out to some of the big names in your industry. In addition to promoting your content, Article-Writing Co. will reach out to the titans in your industry, then write a feature or Q&A with these movers and shakers. And, as a way of generating more email subscribers, we’ve developed an optimization program that will help you build up a list of your target audience.

Want to learn more about the Viral Blogging Platform? Give us a call at (214) 701-0759, send us an email to jake@nimblemedia.ca or stop by Article-Writing Co.’s website to say “hi.”

Do you want more people to read your blog posts? Click here to see how the Viral Blogging Platform works!


meniceJake Rigdon is the executive editor at Article-Writing, a copywriting firm based out of Toronto. You can reach him on FacebookLinkedInGoogle+Twitter or by email at jake@nimblemedia.ca.