I Always Feel Like Somebody’s Watchin’ Me

By: David Tile| Founer @ Article-Writing.co
Posted On: May 01, 2014

When it comes to buying content articles for sale, you want to get the most bang for your buck. Here I give you three easy steps we follow to do just that. Watch…and observe.

It’s the tingle at the back of your neck, the urge to look behind you when you walk up to your front door. Someone’s watching; you just know it. However, in the world of content marketing, you want people to watch you. You want to build an audience, want to take to social media, and you want your voice to be heard.

 This is all well and good, but the first key step in your marketing comes before you try and figure out how to “engage” your audience, or even before you come up with a name for your business. The first step is to, well… be that stalker Rockwell’s talking about in his 1984 hit, “Somebody’s Watching Me.”

1. “Stealing” Ideas

When you go into marketing, you most likely have an idea brewing already. Who knows, maybe you don’t and you’re in need of some inspiration. Whatever the case, the first thing you should realize is that someone has already done the thing you are trying to do. Think about it. You have a great blog post in your head and you decide to do some research so you can have evidence to back up your claims. It’s here that you discover that the post you were about to make has been written several times. Does this mean you should change your idea? No. If anything, it should encourage you even more. Joe Pulizzi of the Content Marketing Institute quotes Mark Fletcher, the founder of Bloglines.com, by saying, “Your idea isn’t new. Pick an idea; at least 50 other people have thought of it. Get over your stunning brilliance and realize that execution matters more.”

As much as we’d like to believe that we’re the first to do something we, most likely, are not. This is something that Pulizzi not only admits, but happily accepts. “Much of my speeches and my writings on content marketing are filled with the thoughts of others,” he says, and according to him a major benefit of his job is being able to travel around, meet such fascinating people, and gain new ideas.

2. Feeling out the Competition

We’ve already discussed why competition is a good thing. Knowing that there’s someone out there trying to do the same thing as you encourages you to try harder. Competition spurs on creativity, and that creativity makes you stand out and gives your audience the very best you can offer. However, there’s more to all of this than simply knowing that competition exists. You also want to know what your competitors are doing, how they’re doing it, and if it’s working for them. When it comes to marketing, if someone is doing better than you, the best solution is to find out how.

Destiny Malone lists several ways you can watch your competition via an article for Mannix Marketing:

  • Look at their websites
  • Follow them on social media
  • Google them
  • Check out their coupons
  • Read their reviews
  • Examine their ads
  • Drive by their business
  • Examine their signage
  • See where they advertise
  • See what they advertise
  • Sign up for their email newsletter

On top of all of this we recommend doing more than just following them. Start a conversation with them. Do more than just lurk in the shadows; comment on what your competition posts and start a conversation. This will not only get you closer to your competitors, but this will give you a voice in their audience. That way, when you do come out with your own content, the people in that audience may remember you from your prior activities.

3. Feeling out the Market

If you’re looking for a way to find out what your market is like before you jump in, there’s no better way than to watch others who are already a part of it. This goes along with the idea of watching your competitors. Not only is it a good way to see what you’re up against, but… it’s a good way to see what you’re up against. Not just from the competition, but the market as a whole. By watching what your competition is going through you’ll get a feel for what you will have to deal with.

Michael R. Hunter lists three reasons why watching those around you is a key marketing strategy:

  • You can learn from their mistakes.
  • You can model what works for them.
  • They reveal opportunities in the marketplace.

So, when it comes to marketing the first thing you want to do is watch and observe. Put Michael Jackson’s hook to good use: “I always feel like somebody’s watching me.” Start watching, the marketing will develop along the way. The next time you’re looking for content articles for sale, make sure they follow these steps.

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 

 

Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Article-Writing.co Thought Leadership Package? 

At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.