7 Blogging Tips For Hyper-local Companies

By: Jennah Mitchell| Author @ Article-Writing.co
Posted On: February 27, 2015
A hyper-local company is one that primarily serves a specific geographic location or community. While many such companies make use of the Internet to promote their goods and services beyond the confines of their local reach, a large majority of their business comes from the people and businesses within a small target area. When they buy articles for blog posts, this is something their writers need to keep in mind.
Companies that fall into this category might include restaurants, real estate agencies, bakeries, marketing companies, and news stations or magazines. No matter what industry you are in, if you cater to a very specific demographic or location these 7 blogging tips will help you further your reach and offer highly relevant content that your consumers will love.

1.Develop solid social media connections. Sure, it’s not blogging, but everything you do online ultimately drives traffic, so the more relationships and excitement you generate on your social media platforms, the more interest you will create for your blog. Think about whether you want to buy articles for blog content.

2. Improve your SEO. In small communities, chances are that competition can be stiff if you are in a saturated market. SEO is a great way to get a leg up on your competitors, and you can do this by taking care to focus on keywords and phrases in your blog articles that your target audience will likely be searching for. You can also buy articles for blog content that will be tailored to your SEO needs.


3.Comment on national industry leader blogs and be sure to include backlinks to your own site wherever possible. If you have a chance to guest post for a major blog, take full advantage of it, as it will position you as a thought leader within your community.
4.Shout-out to colleagues in parallel industries whenever possible, If you scratch their back, they will likely scratch yours, creating a back-and-forth of cross-promotion that benefits you and them almost instantly.

5. Make your blog design appealing. You don’t necessarily need to shell out ten grand on a new website; even a small investment into your site to make sure that it is aesthetically pleasing and not dated or bland can go a log way toward attracting new site visitors.

6.Create content that is hyper-specific. Go beyond standard “how-to” articles that serve up generic information that everyone already knows. Think about the questions or problems facing your customers and then answer them in depth. If they see you as a source of knowledge and value, they will keep coming back for more.

7.Tap into hometown pride and show your readers that you are passionate about living in the community. Even better – find a way to partner with a local charity organization and share your experiences working with them on your blog.

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 


Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Article-Writing.co Thought Leadership Package? 

At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.