6 Essential Tricks To Links That Your Marketing Writer Should Know

By: David Tile| Founer @ Article-Writing.co

Posted On: May 08, 2017
How much do you know about marketing?

There is nothing wrong with admitting that you may not know that much. The reality is that not everyone is an expert and nobody should be embarrassed about it. Particularly for business owners and other professionals who are busy running other aspects of a company, it is not always a priority to dig that deep into everything.

Instead, sometimes delegation of a task and a basic understanding is all that is necessary. Success is built by teams of experts who contribute their skills towards a common goal. This means that it is acceptable to depend on other people who are more experienced in one field or another. In fact, it can be beneficial for a business to leverage specific skillsets in order to make something happen.

However, this also means that members of a team need to be totally reliable and know exactly how to employ their skills for maximum impact. As we mentioned, not everyone is an expert, but anyone that you choose to work with should be extremely capable of delivering whatever they promise.

Learn To Rely On Your Marketing Writer

When it comes to your marketing content, you need to have a reliable marketing writer who is capable of producing compelling content that inspires your audience to act. One of the most important tricks within this type of content is knowing how to properly embed links. This is critical for guiding your readers in the right direction.

If your marketing writer doesn’t know how to do this, then they really aren’t a marketing writer. There are 6 essential tricks to links that every marketing writer should know if they want to provide top-level content writing services. Here is a quick breakdown so that you can stay on top of what needs to be delivered.

6 Essential Tricks To Links

Shrink Links – Links can become ridiculously long depending on the site and page of its source. This can make them annoying to use for many reasons and more difficult to embed if you are trying to share an uncloaked link. However, it is possible to shrink a link. If you ask your marketing writer what that means, they better be able to tell you.
Cloak Links – If you are using affiliate links in your marketing, then you should probably be cloaking your links. Not only does this make your links look more appealing, but it also helps you keep track of your own click count to match up with your affiliate’s records. This is an essential marketing link trick.
Track Links – It is likely that your links are leading to somewhere important and probably somewhere where you hope to convert your readers. This makes it critical to keep proper track of all of your links so that you can evaluate your strategy and adapt as necessary. You better hope that the content writing services that you are using is doing this right now.
Organize Links – Depending how long you have been in business, your list of links is probably pretty long. This also means that if you have been keeping everything organized, you may be looking at a really long list of garbled URLs. A good marketing writer is just as organized as they are capable of creating great content.
Share Links – If you have established an affiliate program or if you are trying to get your information out into the wide world of the web, then sharing links is an essential step to this process. What good is a link if it is never shared? This is a good question for your marketing writer.
Test Links – There is nothing more frustrating than a dead link. Particularly when you realize that you have embedded it throughout your entire website. A link that doesn’t lead anywhere is useless, which means it is critical to test your links throughout every stage of your marketing process.

If you are considering hiring content writing services, or if you are working with a marketing writer, then you as a business owner need to know if they are treating your links the right way. Skilled marketing writers use link services like PrettyLink in order to improve the efficiency of their work because they know that properly leveraged links are critical to online success. If you are seeking content writing services, you need to ensure that your marketing writer is capable of delivering content that utilizes links for maximum impact. For more advice on expert copy writing services, contact Article Writing today.

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 


Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Article-Writing.co Thought Leadership Package? 

At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.