BUSINESS BLOGGING TIPS
6 Blog Post Ideas For When You Are Feeling ‘Fried’
David Tile, Founder @ Article-Writing.co
Blogging is a rewarding but time-consuming pursuit. On a really good day, you may have time to spend hours researching and compiling projects together. You may have a series of topics in mind which you can batch out into different parts and schedule them to publish over the course of a few weeks.
Planning your posts in advance is obviously the correct way to go. But sometimes a writer’s reserves can run completely dry. You may have writer’s block, or feel like you have completely saturated your site with informative content and have nothing more to say on a subject.
Don’t despair, we understand that coming up with new content topics can be exhausting sometimes. Here are six ready-made blog post ideas you can turn to when you’re feeling thoroughly ‘fried.’
Promote Products & Tools You Love
In building up a reputation as being an authority in your chosen niche, recommending reliable products and tools is a great way to build trust amongst readers. It is the sign of a business that feels comfortable with who they are when they can take the time to share knowledge with their audience. It’s also pretty easy for the writer — all you need to do is choose some relevant resources and share them with people in a great format.
Take some time to look over the products and tools you use in your day-to-day business operations — is it possible to come up with an 800-word review of the features and benefits?
Take a look at their competitors — do they measure up to same standards, or do they go above and beyond? How about creating a comparison table? Conducting a research exercise may uncover new products for you to try in the future.
This is an easy way of creating amazing resources of relevant tools and products for your audience. And you could even choose to monetize the posts with affiliate links!
Frequently asked questions posts are a great way to provide your readers with the content they need to make a purchasing decision. They are also a surefire way of creating content that’s user friendly, and easy for the writer too. By mining keyword research and the ‘suggested searches’ on Google, you will have a list of top 20 questions people want answers to in no time.
Covered your core topic already? Think about crossover topics. For example, if you run a blog on photography, create an FAQ post on a related subject like shooting videos or Instagram marketing. Cross-pollinate your expertise and promote your post on related forums and open source content platforms such as Quora.
Raid Your Inbox
If you’ve recently sent an extended and interesting email, consider summarizing it for a large audience by talking about the issues that got you typing in the first place.
For example, if you are consulting on a new website feature, create a post out of the research you conducted in helping you come to this business decision. Or collate all the different conversations you’ve had with designers and developers into a ‘how to’ post.
Similarly, if you’ve signed an email petition about a subject you care about, consider sharing the campaign on your blog to increase exposure. Be wary of politically sensitive issues, as you don’t want to alienate your fans.
Recycle A Post
Go back into your blog archive and pick out a post that got a lot of hits a few years ago. There may be a way for you to update the content and apply some copywriting tricks to make it seem like brand new.
- Use Google Keyword Planner to find long-tail keywords you can use to change the SEO focus of the text.
- Check any updates to the industry and rewrite the paragraphs to suit, advertising that the post had been updated with the latest insights.
- If it is a detailed post about days gone by, write an update based on how you have developed over the years since.
- Utilize the #TBT (throwback Thursday) hashtag and share an updated nostalgia piece.
Embrace Internet Culture
If your content is a bit flat, look up some broader trends and come up with a way you can revitalize your content.
For instance, create a list of memes which perfectly sum up your reader’s feelings towards a specific topic — this is the type of content sites like Buzzfeed are famous for. You can find many free content generation tools that can help you create customized meme imagery. This is a great idea for more humorous and light-hearted content that’s easy to knock up.
Why not create a top 10 list of videos too? For example, if you run a blog about interior design, create a list of videos that will inspire people to tackle their kitchen in 2018.
Create a roundup post of the most influential social media users in your industry. This roundup post could be the beginning of fruitful partnerships and sponsors. At the very least, send them a link to your blog in the hopes that they repost the link to their fans.
Create a branded hashtag on Instagram, Facebook, and Twitter and ask your followers to respond to a question with their photos and comments.
User-generated (UG) content is a great way to drive traffic to your blog, and there are many ways you can inspire your fans to take part. You could run your UG campaign as a competition and offer a prize for the best submission. Alternatively, you can send discount codes for selected entries that use the hashtag on their social media profiles. Once you have gathered together a list of great responses, take screengrabs and share the content in a series of posts.
When you’re too overwhelmed to spend a lot of time crafting fantastic content, look for ways you can ‘double up’ and still achieve something special. As far as you can, welcome audience participation, and always keep them at the center of everything that you do. Check out this previous post for 20 other blog post topics.
Victoria Greene is a writer and branding consultant who runs her own blog over at Victoriaecommerce. She regularly shares tips to business owners who are looking to consistently create high impact content.