Fuel your Engine
It would be remiss in talking about boosting health, productivity, and self-success to not first start by addressing food and nutrition. And likewise, it would be easy to say that it is an easy fix: follow this new generic diet plan that is all the rage currently (think gluten free, paleo, ketogenic etc.), that has been crafted to solve all the dietary woes of every person in the same way. But the truth is, that there is no one-size fits all plan, and just like you have to do the work at work, you have to do the work at home too. You have to start seeing food and nutrition as fuel: energy to fuel you up to function optimally to create good results, yield productivity, and build wealth. Proper fueling is at the root of optimized brain function, energy levels, emotional regulation and, of course, problem solving, self-confidence and the ability to drive yourself down your own wealth seeking path. Nothing happens without enough fuel.
Dianne Dall’Oglio, a Pilates instructor and studio owner of Emerald Pilates says the best thing we can do is start moving. Get behind the necessity and importance to work the body if we want it to work for us in return: “if we don’t nourish, restore and work our body, we are hurting it.” We expect so much of our body every day, when it comes to our work and concentrating and focusing, creating content for clients, and showing up for clients, and yet so much of the time we don’t give it anything in return. The power of movement to heal and re-energize is unparalleled. It’s why there is an increasing movement (no pun intended) towards holding meetings on a run, going for a walk at lunch time, and why companies are offering improved wellness solutions such as in-house gyms, gym memberships, and activity-driven staff events.
Find your Mind
We’ve all been there: stuck in that “everything sucks, this really bad, that is going wrong, and I’m going to sit on the floor and have a pity party for myself,” mindset. Okay, pity party is over now, go home. Or just get back to work. But get back to work with a shift in mindset. The ability to bring in good things to your business, achieve the success you want, and connect with the people you want to reach doesn’t happen when you are spiraling down the negative staircase. It happens when you adopt a mindset of abundance. When you get good at turning potential problems into solutions, you look at difficulties and challenges as an opportunity instead of as an obstacle. And from there, you turn that into a lesson for yourself, a lesson for your clients, and a great opportunity to deliver content and information surrounding your progress and journey. The path to wealth is not without its bumps, and people connect to knowing they aren’t alone on their bumpy path. Put yours out there too.
Whether you want to consider this the social aspect of building your wealth, or the networking and business part, there is an inherent part of reaching your best that stems from the relationships you have, the relationships you build, and the reciprocity to facilitate wealth from within these relationships. It is not lost on most of us, that having good business relationships is important – after all, they are your clients, who you create content for, who in turn pay you money, and in the end drive your success. But we also we need to foster the relationships outside of business that feed our inner selves and allow us to show up the best to do our best work. Our relationships can’t be all business. Commit to finding people in your life who bring you up, propel you forward, and make you feel really good about yourself and what you are doing. That feeling you get? That positivity, gratitude, joy and self-confidence they evoke within you? That’s real wealth. And that’s the fire that is going to drive your ability to foster and continue to cultivate the wealth you desire.
Craft a Balance
After all of this, it comes down to balance. Ah yes, the ubiquitous work-life balance we are all striving for, while at the same time beating ourselves up for not working hard enough, doing enough, and pushing enough. But perhaps just like we are re-defining wealth, we need to redefine balance. Perhaps we need to accept that it looks different on different days, on different weeks, at different times in our lives. We need to embrace the idea that life has seasons: that sometimes things are at a high, sometimes at a low, sometimes really busy, sometimes slightly slow. And that as Georgie Morley says, we need to get in the space of “saying yes when it feels right and trusting our gut.” The other times, when it doesn’t feel right, it’s okay to say no. Morley runs the Chasing Joy podcast, and knows a thing or two about building happiness, building joy, and building wealth. Balance isn’t as much about having a set schedule as it is about being open to a flexible schedule and recognizing that it is okay if that looks different at different times.
In the end, yes, perhaps all of these things could get you more money and improve your wealth in the very basic meaning of the word. But in the meantime, maybe we need to focus on striving for more than just dollars, and instead build up these areas of our health to foster our ability to create better content, attract more clients and ultimately, bring in more money.
If you want to spend your time focusing on these aspects of your health, we’ve got you covered. Reach out to us to write you some wealth-worthy content, while you work on some wealth-worthy health points for both yourself and your business.
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The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.