Nimble Media’s Renown SEO Blogging Program was created by individuals who have spent years finely tuning the art of creating memorable content (see more at the end of this post). But if you’re just starting out, we’ve created a list of the top points to consider when creating content your readers won’t forget.
Tell a Story
Crafting your content into a relatable story will help facilitate a bond with your readers on an emotional level and assist the impact of making your content memorable – especially if it inspires action that positively affects the rest of their day. “Inspirational stories take a life on of their own, especially when you have a social web multiplying their effectiveness,” says blogger Jeff Bullas.
In the context of selling books, they say it’s the title that sells the book, not the content inside. While we’ve repeated the old adage “don’t judge a book but its cover,” many times throughout our lives, it’s still a die-hard habit for a lot of people. Therefore, when it comes to your content, your headlines are like your cover. People will generally skim through the headlines before they make the decision if reading the whole post is worth their while. “For content marketers, a good headline can multiply exponentially the number of people who engage with the content. Meeting marketing goals often starts with a click. In order to attract the click, the headline needs to be compelling and dripping with benefits to the reader,” says writer Deanna Lazzzaroni.
Make Them Feel Something
If you can’t make them cry, make them laugh. While that may sound like an exaggerated statement, evoking a strong emotion, whether it’s on one end of the spectrum or another, will surely get your readers to remember your post. There are a lot of emotional pieces of content and videos circulating the web at light speed as we speak because of the way they are making people feel. “If your content activates a high-arousal emotion, you’re set. The likelihood of people sharing and talking about your content will increase drastically,” says Derek Halpern.
If your communication line with you audience is through you blog posts, then you’ll want to establish a consistency that people can learn to expect from you. The power of repetition is .a great tool for you to utilize in order to get your content remembered. “Each piece of content you create has the continual power to work for you, bringing new people into your communities and helping build your expert status,” says Dr. Rachna Jain, a writer for Site Pro News. Therefore, outputting a consistent, rich content will help leave a lasting impression on your audience.
As we’ve discussed before, “incorporating visuals into your blog posts is the secret sauce when it comes to creating content that will drive traffic and boost engagement.” Implementing visuals in your content will help your message stand out, making it more memorable and easier for your readers to process.