BUSINESS BLOGGING TIPS
5 Ways To Make Your Content More Memorable
Nimble Media’s Renown SEO Blogging Program was created by individuals who have spent years finely tuning the art of creating memorable content (see more at the end of this post). But if you’re just starting out, we’ve created a list of the top points to consider when creating content your readers won’t forget.
Tell a Story
Crafting your content into a relatable story will help facilitate a bond with your readers on an emotional level and assist the impact of making your content memorable – especially if it inspires action that positively affects the rest of their day. “Inspirational stories take a life on of their own, especially when you have a social web multiplying their effectiveness,” says blogger Jeff Bullas.
In the context of selling books, they say it’s the title that sells the book, not the content inside. While we’ve repeated the old adage “don’t judge a book but its cover,” many times throughout our lives, it’s still a die-hard habit for a lot of people. Therefore, when it comes to your content, your headlines are like your cover. People will generally skim through the headlines before they make the decision if reading the whole post is worth their while. “For content marketers, a good headline can multiply exponentially the number of people who engage with the content. Meeting marketing goals often starts with a click. In order to attract the click, the headline needs to be compelling and dripping with benefits to the reader,” says writer Deanna Lazzzaroni.
Make Them Feel Something
If you can’t make them cry, make them laugh. While that may sound like an exaggerated statement, evoking a strong emotion, whether it’s on one end of the spectrum or another, will surely get your readers to remember your post. There are a lot of emotional pieces of content and videos circulating the web at light speed as we speak because of the way they are making people feel. “If your content activates a high-arousal emotion, you’re set. The likelihood of people sharing and talking about your content will increase drastically,” says Derek Halpern.
If your communication line with you audience is through you blog posts, then you’ll want to establish a consistency that people can learn to expect from you. The power of repetition is .a great tool for you to utilize in order to get your content remembered. “Each piece of content you create has the continual power to work for you, bringing new people into your communities and helping build your expert status,” says Dr. Rachna Jain, a writer for Site Pro News. Therefore, outputting a consistent, rich content will help leave a lasting impression on your audience.
As we’ve discussed before, “incorporating visuals into your blog posts is the secret sauce when it comes to creating content that will drive traffic and boost engagement.” Implementing visuals in your content will help your message stand out, making it more memorable and easier for your readers to process.
The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business.
Seems easy, right?
Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay!
Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action.
As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals.
Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.
Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:
- Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet.
- Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform.
- Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
- Find where your current and potential audience is active online. Catch their attention by being active and sharing your content marketing materials on these platforms.
- Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve.
- Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience.
Case Study: How Strategic Content Marketing Can Broaden Your Audience
In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.
For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread.
Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes.
By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope.
Ready to Invest In Your Article-Writing.co Thought Leadership Package?
At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package.
Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.