Whether you’re a big time player in your industry or starting from the bottom and working your way up, there’s no denying that getting the most out of every last dollar isn’t just a good goal to aim for – it’s the goal for businesses on a budget. However, applying this logic to the world of content marketing isn’t always readily apparent, especially if you’re new to the scene. With this in mind, here’s a few smart ways that re-purposing your prior projects and content writing services can help your brand breathe new life into assets that would otherwise go unused.
Tether Older Pieces to New Projects
As the experts over at The Guardian explain, one of the fastest and easiest ways to have your content marketing experts incorporate the concept of building value through repurposing is by simply building new content to complement older offerings. Essentially, most audiences simply aren’t aware of dormant blogs or other content, so sneaking in a relevant hyperlink here and there is a great way to shine a light on these quality selections and garner some viewer attention that would otherwise go unclaimed.
Turn a Press Release into a Blog
If you’re looking for even more overlap between previously completed projects and your scheduled content writing services, the team over at The Guardian goes on to note that switching a press release into a blog is a powerful way to get a little extra mileage out of your content. Naturally, you’ll want to drop the sales pitch that’s embedded within the press release, but using the core message of this offering as the basis for a blog ensures that this important content finds its way into the limelight via a different – and equally powerful – channel.
For those who want to implement a more visual take on the repurposing process, Laura Hogan of the HubSpot blog suggests capturing all of the finer points of a blog in an infographic. By distilling the hard hitting statements of this piece into a more graphically oriented format, you and your content experts can offer up a “quick and dirty” guide on a topic or subject that has the potential to go viral across the web. Considering how powerful showing up on blogs and social media can be for your brand, having this kind of reach is definitely desirable.
Compile an eBook
On the opposite side of the spectrum, Hogan also notes that getting a little more formal with an eBook can pique the interest of your audience and generate more value from your content. The basic idea behind this approach is to gather relevant, impactful, and related blog posts and present these selections in a longer format setting. Generally, you’ll need whatever content writing services you employ to massage these posts into a cohesive unit, but building the foundation of an eBook via this process stands as both a pillar of the repurposing concept and an efficient way to differentiate your brand from others on the web.
Spread the Word on Social Media
Finally, if you’re looking to create some buzz on Facebook, Twitter, or any other social network, pulling snippets and quotes from your best blogs can help promote these offerings and increase your social reach at the same time. Whether you utilize the preview method and entice your following to come to your page for more, or the goal is to simply foster a discussion on these networks, letting your established blog content speak for itself in this way provides a unique take on the repurposing that also leverages the inherent power of social media.
Repurposing your older content won’t completely replace the value of fresh and relevant pieces in today’s digital landscape. However, with these quick and straightforward tips guiding the way, there’s no reason to let selections that can still offer something powerful to your audience waste away in the dusty, forgotten corners of your website archive.