5 Smart Ways to Repurpose Your Content Writing Services

By: David Tile| Founer @ Article-Writing.co
Posted On: May 05, 2015

Whether you’re a big time player in your industry or starting from the bottom and working your way up, there’s no denying that getting the most out of every last dollar isn’t just a good goal to aim for – it’s the goal for businesses on a budget. However, applying this logic to the world of content writing for social media isn’t always readily apparent, especially if you’re new to the scene. With this in mind, here’s a few smart ways that re-purposing your prior projects and content writing services can help your brand breathe new life into assets that would otherwise go unused in your content writing for social media.

Tether Older Pieces to New Projects

As the experts over at Forbes explain, one of the fastest and easiest ways to have your content marketing experts incorporate the concept of building value through repurposing content writing for social media is by simply building new content to complement older offerings. Essentially, most audiences simply aren’t aware of dormant blogs or other content, so sneaking in a relevant hyperlink here and there is a great way to shine a light on these quality selections and garner some viewer attention that would otherwise go unclaimed.

Turn a Press Release into a Blog

If you’re looking for even more overlap between previously completed projects and your scheduled content writing services, switching a press release into a blog is a powerful way to get a little extra mileage out of your content. Naturally, you’ll want to drop the sales pitch that’s embedded within the press release, but using the core message of this offering as the basis for a blog ensures that this important content finds its way into the limelight via a different – and equally powerful – channel.


Implementing Infographics
For those who want to implement a more visual take on the repurposing process, Laura Hogan of the HubSpot blog suggests capturing all of the finer points of a blog in an infographic. By distilling the hard hitting statements of this piece into a more graphically oriented format, you and your content experts can offer up a “quick and dirty” guide on a topic or subject that has the potential to go viral across the web. Considering how powerful showing up on blogs and social media can be for your brand, having this kind of reach is definitely desirable.

Compile an eBook

On the opposite side of the spectrum, Hogan also notes that getting a little more formal with an eBook can pique the interest of your audience and generate more value from your content. The basic idea behind this approach is to gather relevant, impactful, and related blog posts and present these selections in a longer format setting. Generally, you’ll need whatever content writing for social media services you employ to massage these posts into a cohesive unit, but building the foundation of an eBook via this process stands as both a pillar of the repurposing concept and an efficient way to differentiate your brand from others on the web.

Spread the Word on Social Media

Finally, if you’re looking to create some buzz on Facebook, Twitter, or any other social network, pulling snippets and quotes from your best blogs can help promote these offerings and increase your social reach at the same time. Whether you utilize the preview method and entice your following to come to your page for more, or the goal is to simply foster a discussion on these networks, letting your established blog content speak for itself in this way provides a unique take on the repurposing that also leverages the inherent power of social media.

Repurposing your older content won’t completely replace the value of fresh and relevant pieces in today’s digital landscape. However, with these quick and straightforward tips guiding the way, there’s no reason to let selections that can still offer something powerful to your audience waste away in the dusty, forgotten corners of your website archive.

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 


Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Article-Writing.co Thought Leadership Package? 

At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.