5 Reasons A Custom Writing Service Is The Best Choice

By: David Tile| Founer @ Article-Writing.co

Posted On: May 15, 2017
When it comes to creating compelling content that is effective at motivating your audience and converting sales, there are only a few ways that a business owner can generate it. You can do it yourself, hire an in-house writer, or seek out a custom writing company that is staffed with professional copywriters.
Many business owners try to do everything by themselves. This is an admirable trait and demonstrates strength of capacity. However, it is not always the most effective way to run a business. If you busy taking care of everything, then it is nearly impossible to put 100% into anything. The reality is that most business owners are specialized in some way, which means they may not be a writer by trade, particularly if their business is in any other industry.

As a result, many business owners will look for someone else to write the content for their website, promotional materials, marketing outreach, and any other writing requirements they may have. This leaves them with two choices – hiring an in-house writer or seeking out a custom writing company.

The simple fact is that hiring an in-house writer is expensive and time-consuming. A business owner needs to find the right person, train them, set them up in the office, and provide all of the benefits that come with being a full-time employee. This is assuming that the new hire works out. If anything goes wrong, then the process needs to be repeated at a total loss of cost and time.

So What Makes A Custom Writing Company The Best Choice?

High Quality and Totally Custom Content – Professional copywriters write for a living. This means that they are the most qualified and capable of producing the content that your business needs to succeed. A custom writing company will have an entire team of professional copywriters who are ready to produce amazing copy exactly to your specifications. Even if you don’t know exactly what you need, a good copywriter will be able to take the essence of an idea and create something wonderful.

Target Your Audience – A custom writing company knows how to appeal to your audience and inspire them to act. They will have professional copywriters who have experience in many different industries, which they will use to inform their content so that it is specifically targeted to your audience. Great content resonates with its readers, which means that it needs to be written in a tone that they understand. Professional copywriters know how to speak to their reader and inspire them to act immediately.

Experience with Powerful Online Tools – Creating great content isn’t just about the words on the page. It is also about presentation, timing, images, and many other nuances that can subtly influence readers. Professional copywriters have experience using powerful online tools such as ShutterStock in order to augment the effectiveness of your content. Adding beautiful imagery, carefully embedding links, employing layout tools, and scheduling content ahead of time are all examples of ways to increase the impact of your content.

Avoid the Cycle of Hiring and Firing – A custom writing company takes care of all of the hiring and firing processes. A business owner simply needs to provide some instructions, request content, and wait for the results. The writing service will take care of finding the right copywriter and ensuring that top quality content is produced. This eliminates all of the risk and cost of hiring someone for the job. It is also one of the fastest ways to find qualified and capable people of creating the content that you need for your business.

Fast and Reliable Content Creation – If a business owner needs content for a project, the fastest and most reliable way to get it is by using a custom writing service. Professional copywriters are producing content every day without delay. They are paid for what they write, so they are incentivized to create and deliver on a rapid basis all of the time. This means that using a custom writing company is an effective method of connecting with great writers with even better turnaround times.

Choose The Right Custom Writing Company

If you are ready to seek out a custom writing company, you need to make sure that you choose the right company. You can tell a lot about a writing service by their responsiveness and level of communication. If they respond quickly, understand your instructions, and adapt to your needs, then you are on the right track for creating compelling content for your business.

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 


Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Article-Writing.co Thought Leadership Package? 

At Article-Writing.co, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.