The Effectiveness of Hashtags In Your Social Media Strategy

By: David Tile| VP of Operations @
Posted On: December 30, 2015

As a content writing company, we’re familiar with the ins and outs of content writing social media, which is something we take pride in when it comes to giving clients great, unique content. Still, it’s beneficial for any client to understand exactly what they need in terms of their social media content, and this includes the concept of hashtags.

Hashtags are a recent content writing social media phenomena. Used mostly on Twitter and Instagram, hashtags collect site content containing the same word marked with the pound sign (#) and make them easy to search through. It’s likely you knew all this, but it’s equally possible you don’t fully understand just how important they are.

Social media used to be about hanging out with friends, family, acquaintances and co-workers in an online forum, but it’s expanded into a way to connect with strangers from around the world. The ability to reach large audiences is why social media is such a powerful marketing tool for businesses, especially those that can’t afford flashy commercials or huge billboards to showcase their wares and services. If you buy content writing social media, you’re spending a lot less than you would be on these kinds of mainstream advertising, and you reaching a much larger audience: the globe.

The Two Types of Hashtags

Hashtags come in two forms, and these are useful to distinguish when it comes to crafting unique content writing social media. Let’s break them down:

  • “Dictionary hashtags” are when buzzword phrases or nouns are used as hashtags instead of just unformatted words. Examples include #content, #writing, #blog.
  • “Creative hashtags” utilize manufactured phrases into sparking a conversation based on the hashtag itself. Examples include #YourDailyInspo, #WritingChallenge, #CustomContent.

The uses for these two forms of hashtags can be both very different and very similar. All hashtags are used to let others have the opportunity to easily locate your tweet or Instagram post. “Dictionary hashtags” are very in tune with this purpose. Their direct intention is to cast a very wide and general net.

“Creative hashtags”, however, offer a more unique content experience to Twitter browsers. These require online concepts such as “going viral.” No one is likely going to search directly for these hashtags, but they do start a specific conversation that can easily be referenced and associated with a brand or situation.

Both of these methods of hashtagging can be utilized by any business, but does this accurately explain why they’re so useful in the first place? Why hashtag when Twitter has a search feature?

The answer to this is quite simple: consolidation. Doing a search for a subject on twitter can bring you a wide array of tweets, and a lot of them will probably not be at all what you’re looking for. Hashtags group everything together neatly. Any and all tweets and Instagram posts with this hashtag will show up, and that’s exactly what you need from your content writing social media.

Quick Tips for Content Writing Social Media

  • Hashtags can be abused and tossing five or six in every tweet isn’t acceptable. Try not to go over two or three if you’re really trying to reach a wide audience. Inserting too many in a tweet is awkward and obvious.
  • Instagram and Twitter have different hashtag cultures. While the above is true of Twitter, many Instagram posts are littered with 10 or more hashtags. Try to keep a good, even range of six to eight for your own content.
  • A constant goal to keep in mind is to keep your content easily accessible, no matter where you’re posting it. content writing social media isn’t an exception; in fact, your social media accessibility is arguably the most important of all your unique content.

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. 

Seems easy, right? 

Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all. And that’s okay! 

Rather than throwing a line and hoping the fish will bite, create Thought Leadership content strategically catered to your target market. Consider the people who would genuinely need or care about what your business offers, rather than wasting time, effort, and resources on creating general, unfocused content. Successful content marketing involves promoting your products and services to the people interested in the subject matter, who will read the content, click on your company website, and take action. 

As an executive of an organization, you are a valuable piece of the brand. Consumers want to know about the human presence leading companies, in order to understand more about the company’s values and goals. 

Take advantage of your position as an industry expert and share extra content to attract more attention to yourself as an industry leader and your company. Your quality content will build your reputation as a reliable voice to earn your consumer’s trust. However, if it’s not focused on your target audience, you won’t earn many conversions from your content. 

Consider these techniques to guide your Thought Leadership content so it can expand and strengthen your loyal consumer following:

  • Identify your target audience by reviewing your current consumer data and identifying who is investing in your business or reacting to your thought leadership materials so far. Look for trends to find why these people are interested and if others like them haven’t been reached yet. 
  • Conduct customer research to learn how they will respond to your thought leadership content. Request participation in surveys, polls, social media comments, and more to learn about your existing impression on your audience and how you can improve your platform. 
  • Create target audience character profiles. Identify their interests, demographics, pain points, needs, and desires, and write to them.
  • Find where your current and potential audience is active online.  Catch their attention by being active and sharing your content marketing materials on these platforms.
  • Pull inspiration from other Thought Leader examples. Research other executives within your field who implement successful content marketing through their personal platforms. Learn what qualities make their content attractive and why readers respond to it positively. These examples can offer a base for you to visualize what you want to achieve. 
  • Recognize your strengths as a Thought Leader. Often, leaders aren’t necessarily aware of the unique talents that give them an advantage in their industry until asked. Reflect on what topics you know best and how to input your insights to humanize your materials, make them original and more engaging for your audience. 


Case Study: How Strategic Content Marketing Can Broaden Your Audience

In our client strategy calls, our team will interview our expert clients to learn about their industry expertise and find out what’s meaningful to them, their business, and then identify who we believe to be their target audience. We use these insights to inspire our content subject matter and tone to create impactful content for their current and potential consumers.

Dr. Desai’s COVID PreCheck App Content Marketing

For example, our client, Dr. Nitin Desai, approached our strategy team to create content to promote his COVID Pre-Check app. His innovative software is intended to help employers ensure their employees who enter the office are COVID-free, providing a safe environment by eliminating the chance of spread. 

Our team of strategists recognized that with Dr. Desai’s thorough professional knowledge around the COVID-19 virus, he had the potential to become a reliable voice in a culture of people seeking answers. We created content for Dr. Desai that focused on sharing COVID-related insights to reach a wider audience, which has been a successful mission. Our thoroughly planned content reflected his industry expertise, which brought him attention from various media outlets and publications, including Forbes

By reaching out to our professional content marketing team, Dr. Desai achieved his goal of promoting his groundbreaking app, while also positioning himself as an authoritative voice in his field. Our team learned about his voice, discovered what was meaningful to him and his target audience, and optimized this to create focused, engaging content that broadened his consumer scope. 

Ready to Invest In Your Thought Leadership Package? 

At, we understand that you have a lot on your plate. Let us share your voice on your behalf, so you don’t need to add more time to your busy schedule to write your own content marketing. Our strategists and creators will develop a plan to create engaging materials to represent your Thought Leader brand through your own specialized Thought Leadership Package

Let us help you strengthen and broaden your consumer base for continued professional success. Book a call today.