Think about the last commercial you remember watching. Chances are it was somehow emotionally engaging. The most successful commercials can be categorized in emotional extremes – whether it’s a heartfelt telephone company ad about staying connected or a terrifying PSA about drunk driving, the emotional impact is strong.
The most effective form of advertisement, however, is a commercial that’s funny. Entertaining commercials are so successful because they do two things.
- They make you pay attention to the ad.
- They inspire good feelings.
Your marketing can use humor to do the same things. When you inject humor into your blog, for instance, you grab the attention of your consumer. Once you have their attention, you can then better engage with them. The association of humor with your content also gives them good vibrations – the connect that good feeling with your business, which can lead to more sales and a better customer relationship. This is also something you or a content writing service can easily accomplish on your own blog.
But this begs the question – how much is too much? Is there a way you can go overboard with making your content too humorous? How can you best insert it into your blog?
The How – Help yourself or your content writing service with these tips.
So you know why humor is good for your blog – but how should you go about making it funny?
The best way to get the attention of any customer is to engage with them immediately. There’s a common piece of advice given to those who are about to give a speech that says to start with a joke – do this in your own content. Set the tone to be casual and grab your customer’s attention right away. When you make them laugh within the first couple of sentences, you’ve got them.
Don’t go with overly complex or vulgar humor. Off color jokes might work on the radio or in sitcoms, but they don’t work for your business. Keep things light and fun – don’t go too overboard. Sprinkle in a few witty lines or puns here and there to keep the tone consistent, but find a good medium between less and more.
Here’s a tip – always get someone to go over your content before you post it. Whether you’re getting content from a content writing service or you’re writing it yourself, get someone to test out the humor in your content. You aren’t looking for someone bursting at the seams like they just listened to the best comedian in the world. A small chuckle or smile is all it takes to know they appreciate the humor.
The When – Know when it’s appropriate to be a funny blog.
Here’s a disclaimer to start you off: know your target audience and brand. Some businesses are simply not suited to humor. For instance, it might be in bad taste for a funeral director to start cracking jokes while showing off caskets to grieving families. Keep that in mind with your own content’s purpose. Do you have a business that simply isn’t suited to humor?
If you answered “no” to that, let’s proceed.
You do want to establish a professional relationship with your customers, so humor isn’t necessary on every single page of your website or blog. You can be funny and professional, of course, but it’s also important to remember to keep things even. You want to be taken seriously and not seen as a class clown.
If you’re getting your content outsourced, ask your content writing service writer or editor what they recommend in terms of humor and offer and specifics you’d like. Good questions to ask yourself and your writer are:
- What is my target audience and how can the humor appeal to them?
- How much humor is too much humor for my blog content?
- Is it appropriate to include humor in this content?
- How can this humor effectively lead to a customer engagement?
Discuss this and see what conclusions you can come to. The perfect blog answers all of these questions and executes them in the funniest way possible.