Not all companies can interact with their customers in the same way. Based on a business’ purpose and demographic focus, the way that they “talk” to their audience needs to match up. For instance, some businesses can get away with a friendlier, joking demeanor in their site copy and interactions with clientele. For a different business, this attitude comes off as unprofessional. How does this relate to your purchased site content? When you buy blog articles, the tone and demographic you’re trying to convey to site viewers needs to be relayed so the article writer knows what voice to give the copy. But how can you tell them when you don’t know yourself?
First, examine the kind of business you’re in. There are a lot of business types that can go either way in terms of a casual or staunchly professional tone. Think of recent car dealership commercials you’ve seen. Chances are some are friendly and cheerful, engaging and talking on the level of the average consumer. Others might be staunch and matter of fact. This is a good example of a business that can easily succeed with either one or the other, or perhaps even a mixture of the two. A good tip when buying blogs and copy for your site is to give the article writer instructions on a set amount of content in either tone.
It’s hard to pinpoint a business that has to stick with a casual concept, so know that more often than not you can succeed with a tone that is more professional than relaxed. Again, it’s never good to shift completely over to one side while ignoring the other. Many businesses can anchor a place within youth demographics by being more casual and fun, especially on social media, and an article writer should be completely capable of this.
Also remember that a casual voice does not mean professionalism isn’t present within the website content. Think of yourself as a businessperson, sitting down to a lunch meeting. Your conversation isn’t completely dry and you’re laughing appropriately, but you’re still talking business. This sort of atmosphere should be present in your site’s content, so make sure you reiterate this to the article write in charge of creating blogs and site copy.
At the end of the day, you ultimately control how you want to be perceived by an audience. While an article writer might produce blogging content, your social media management might be outsourced and your other employees also reflect your business’ image, a business owner is the one who sets the stage for the tone within a business. This tone then dictates how your employees and outsourced workers hold themselves and the content they create. This sets the stage for your relationship with customers. If you aren’t on the ball in this area with such a drastic trickle-down effect, you aren’t as successful as you could be.